I’d say that it’s kind of like a print ad or a billboard…brought to LIFE…and on steroids.
Radio is entertainment for listeners. Some are actively listening…others have it on in the background. It’s company. People use radio as a companion.
How else can you effectively reach a large number of people over and over and over in such a way? I can’t think of any. TV isn’t like radio because people watch TV programs, not TV stations. My TV habits are all over the place. One show here, another there. Different stations. And they’re all on my DVR to watch whenever I want.
The key to effective advertising is getting your message to people repetitively. And you can’t predict when they’ll need you or when they’ll be ready to buy. That’s why it’s important to brand your business. Branding isn’t just tattooing your business name on their brain. It’s giving people a feeling or set of words to remember whenever they hear your name.
Branding can’t be done with print (it’s tough to do without sound). And it’s pretty darn expensive to do it on TV (I’m not talking about small cable stations). Sooooo, I’ll bring you back to radio. Radio allows you to communicate with your prospect multiple times within a one-week period. When you do that, you’re starting the branding process.
When radio is done right, I can’t think of a more cost-effective way to guide people towards your business instead of your competitor’s. If you can…I’d consider working for that ad medium instead of radio. But I don’t see anything out there yet that works better. So, for now, I’ll be right here at Results Radio.
Have a great day!
Results Radio in Sioux Falls