Advertising and Marketing in Sioux Falls - Duane Christensen

The Missing Piece of Advertising Success

In Advertising, Radio Ads, Strategy on March 29, 2012 at 12:48 pm

I feel there are a number of Sioux Falls businesses that would like to attract more new customers. But the missing piece is a shortage of advertising ideas. Ideas that give your advertising FUEL for the fire. You may have advertised in the past, or you’re even advertising right now, but feel like there was or is something missing.

You have a vision of what you’d like your advertising to accomplish…and you have plenty of advertising mediums and advertising people you could contact…but there’s a middle area that is uncertain. It’s a cavernous middle area that you wish were more clear.

A big idea can help fill some of that area. Understanding of what really makes advertising work is another missing piece. A person that’s on your side and doesn’t just sell you something and disappear is another ingredient. But let me go back to “the big idea”. It’s a spark that can get you excited about your advertising instead of dreading it. It can be the reason someone chooses to do business with YOU instead of someone else.

You can tell people Who you are, What you offer, and How to contact you, until you’re blue in the face. But if there’s not a big idea to help tell people WHY they should consider buying from you, your advertising will continue to be mediocre at best.

What you may be missing, is a big idea.

Let’s have a conversation. Then, we’ll get ready to create your big idea.

Have a day full of big ideas!

Duane Christensen

Sioux Falls Radio Advertising blog

I consider myself a big idea hunter. I work at Results Radio Cumulus Media in Sioux Falls.

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