Advertising and Marketing in Sioux Falls - Duane Christensen

In Advertising on May 20, 2012 at 1:10 am

Originally posted on Non-Fat Advertising:

You’re a local business. Maybe you’re a plumber, dentist, jewelry store, restaurant, sporting goods store, or windshield chip fixer. You’re a business that relies on local customers picking up the phone or walking into your store.

Let’s talk about how to track your local advertising.

Do not obsess over TRACKING. Well…not the way you do it now anyway. Online, pay-per-click advertising gives you nice numbers which feeds your obsession with metrics. It’s not a healthy obsession. You LOVE to see stats and numbers so you know exactly whether or not your money is being spent wisely. But do those clicks or “impressions” tell you if that person actually did business with you? Online tracking is totally different from offline tracking. Especially, with any advertising that is of the “branding” nature.

For example, you don’t know exactly when a particular person heard your radio ad. And people can’t carry your radio…

View original 744 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 170 other followers

%d bloggers like this: