You're a local business. Maybe you're a plumber, dentist, jewelry store, restaurant, sporting goods store, or windshield chip fixer. You're a business that relies on local customers picking up the phone or walking into your store. Let's talk about how to track your local advertising.
Do not obsess over TRACKING. Well…not the way you do it now anyway. Online, pay-per-click advertising gives you nice numbers which feeds your obsession with metrics.