Originally posted on Non-Fat Advertising:
The second half of the year is right around the corner.
If you’re doing what you love, keep doing it, and keep getting better at it. If you don’t, do something else.
If you write ads…write better ones.
If you aim to please your customers, delight them more.
Do we panic when sales are not where you hope? No. You keep doing the right things for the right reasons, and then good days come around. Great ones.
Haven’t been satisfied for a long, long time? Then, something is wrong. Something needs to be changed. Don’t expect different outcomes while you keep the same routine and strategies.
The second half of the year is coming soon. Are you where you thought you would be? Did you do the things you said you would do? Don’t wait until the next new year to make another set of…
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