This blog post is about a book… and also about your local business… and what you could do to make something really spectacular happen to your revenues. And stuff.
So, I wrote a local advertising book. It’s my first one. And of course I feel that I should have said some things differently in it. And I missed that one type-o. But the best advice for some people (like me) is to just “put it out there”. Because if we wait for things to be perfect, we’ll never “put anything out there”.
Here’s the link to the book, if you’d like to plop down 6 or 7 bucks to learn about getting more out of your local advertising dollars. http://nonfatadvertising.com/brand-new-book-take-a-bigger-slice/
Hey, I’ve read a LOT of marketing books. And some of them left me wondering why they felt the need to use such fluff and industry jargon throughout the whole thing. I write like I talk. I don’t sugar coat many things. And if you don’t get any “eye openers” from reading the book… or any “golden nuggets” from it, I’ll give you your money back.
I think it’s better than 50% of the local advertising books out there. Maybe you’ll think it’s the best one out there. Most of the local advertising books I’ve read, try to tell you WHERE you should advertise. But I don’t do that. I don’t care where you advertise. You might like a particular method or advertising medium. My book will just help you get even BETTER results.
But other people might think, “Oh, great. You’ve given me a lot of tools to help me not waste my advertising dollar… but I really have no idea what to do next!” That’s when you call me. Radio isn’t right for everyone…but it might be totally frickin’ awesome for YOU. Do you want your business to be famous? I could help you out with that.
You’re thinking, “Really? Famous? I’m so sure.” But when you’re branded intelligently in your area, you ARE famous. Just not in the traditional sense of the word. If you’re wondering what it would be like to be BRANDED, just ask a few of my radio clients. If you want some of their phone numbers – I’ll give them to you. They’re happy to tell you what Radio and Duane Christensen has helped them do.
But of course, my radio clients tend to be pretty smart too. They run a good business internally, and they have me develop an advertising campaign in which Radio listeners actually like and REMEMBER.
If you’re not quite sure if you’re ready to pull the trigger on an advertising campaign, in an attempt to reach a specific “champagne-popping goal” then you should first read my book. But if you ARE ready, why not just have a talk with me some day – and I’ll just bring the book to you for free. ; )
Have a great day!
Sioux Falls Radio Advertising blog
Look for someone who has a passion for helping local businesses get ahead. Your first clue: Do they have a blog? Do they have two blogs? Let’s have a conversation soon.