Take Your Old Advertising Ways To Slaughter

Still advertising the old way?

Hog Trailer

You’ve advertised for years and years, maybe decades… and you’re still not happy with your advertising and marketing results.  Then, the “new guy” (in the form of online advertising), steps onto the playing field, and you’re like, “Finally! Advertising that I can track!”   But lo and behold, you found out THAT was a crock of malarkey, too.

No matter WHERE you have advertised and no matter who has been in charge of it… it’s always failed, right?

The old way: advertising that looks, sounds, and wreaks like every other advertisement out there.

There are a few different kinds of “old way” advertising.  One example is just cramming a bunch of bullet points about your business into a radio ad (or any kind of ad for that matter) and then “picking the right station” to be on.  Doesn’t work, right?

Note to self: Stop doing it that way. Take that method of advertising to slaughter. Kill it. Be done with it. Aren’t you fed up?

Another example of “the old way” of advertising “CREATIVE”. That’s when it’s humor or special effects or any other kind of creativeness shoved down our throats in an ad… but there’s really no tie from that creativeness to your business.  No relevance. And that means people might remember the “funny stuff”, but they don’t remember YOU. We’re flooded with “creative” ads that don’t work any better than the first example I gave.

Note to self: Stop doing this, too. Slaughter the “old way” of what you think advertising should look or sound like.

I built my wife a website a few years back. She’s a Realtor. I added a page on the website called “4th Dream Home Story”. She has received comments from a few new clients about that exact page of the website. They think it’s cool.  My wife said, “When people read that, it’s like it allows them to trust me a little bit before they’ve even met me.”  I said, EXACTLY!

That’s the power of telling a story. Of sharing a personal story. They won’t remember all the other “stuff” on the website, but they’ll remember that. Plus, it ties into real estate – even better.

So, try to remember how it is that you form really tight relationships with people. Is it by spewing a bunch of facts and boring figures to your friends? No. You tell stories. You’re emotional. And that’s how you win over new customers, too. You make friends with them by creating ads that show you’re human. You bond with them through your ads. You want them to relate to what you’re saying. Be vulnerable. Shit, tell them about a bad divorce, or a influential parent, or the time you were stuck in an elevator with the Beach Boys.

Entertain them. Don’t sell them. “Selling” is for short-term goals that are short-lived. Building relationships within an audience is how you’ll win over the vast majority of them. Tell them something in your ads that will make them think, “Hmm, seems like a nice person.”

You’re afraid to be the spokesperson for your company? You need to get over that. Be the passionate business person you are… and win over a bunch of people by being YOU. And if you can’t read a script to save your life, I understand. Then, let’s sit down and just talk. I’ll record your raw passion for the business, your stories, and more. And it will turn into a radio ad that will be better than anything that was ever scripted.

Take the ineffective old ways of advertising (what you “think” advertising should look and sound like) and leave them by the side of the road and hit the gas. You don’t owe them anything.

Duane Christensen – Local Marketing Guy

Results Radio Townsquare Media – Sioux Falls, South Dakota

605-940-7984       duane.christensen@results-radio.com

Duane - Helmet 2016

Bill Bernbach impact communicate persuade

I Really Suck at Advertising and Marketing, Please Help!

I was trying to think of what you might Google if you wanted to learn how to improve your local marketing efforts.

  • “Better advertising”
  • “Where should I advertise?”
  • “Should I Advertise Online?”
  • “I really suck at marketing please help”
  • “Advertising salespeople are annoying can I do it myself?”
  • “I’m so much better than my competition why are people so stupid?”

But it’s kind of hard to know what your situation is. Maybe you already advertise on the radio. Maybe you’re already boosting a few Facebook posts here and there.

Let’s talk about advertising choices. There are too many of them. You can’t do everything. Don’t even try.

Here’s the truth about choosing an advertising medium or direction…

Most people (but not you, of course), are NOT fascinated by what actually WORKS… they’re fascinated by what is NEW. Right? Don’t you have this feeling that you’re missing out on something if you don’t give the new, shiny thing a shot?

I’ve said this before…

When you buy advertising, all you’re doing is renting an audience to “reach”.  Different ways to reach people change all the time. But what HASN’T changed is PEOPLE. Making advertising WORK, is all about PEOPLE, not about the new ways to reach them.

In order to be successful, all advertising must do 3 things:

  1. Impact (with people)
  2. Communicate (with people)
  3. Persuade (people)

Bill Bernbach impact communicate persuade

Let’s tackle the “Impact” part of that. The great marketing dude, Bill Bernbach says, “90% of ads do not get noticed.” What?!!! Are you crazy?!!! How is that possible?!!!

Actually, I would agree with that estimate. That statistic comes from a LACK OF IMPACT. Do you want a “Plain Jane” ad that only talks about boring facts of what you sell or what you do?

It will be ignored. You’ll be part of that 90%. Just by standing out (yet still relevant), you’re far ahead of your competition.

Stop being afraid to stand out. You won’t get warts. Your house won’t get egged. 

You won’t die.

What do you think happens when your ads get noticed and they’re part of that 10% group?

Hey, I get it. You’re afraid of offending people. There are certain things that I hold back from sharing on social media because I don’t want people to think I’m a flippin’ weirdo or something.

But hey… I’m weird sometimes. My wife loves it. My daughter loves it. If it’s not good enough for anyone else, maybe I shouldn’t care. I do and I don’t. It’s kind of sad that I’m 41 years old, and I don’t think I’ve totally come out of my shell.

I’m working on that though! And so should you!

Especially with your advertising. Stop insisting on blending in. It’s costing you a lot of money – and not making you any.

If you really suck at advertising and marketing your business, then we need to talk. The first thing to do is not make it so difficult and intimidating. All you’re trying to do is become friends with new potential customers. Get them to like and trust you. That starts with authenticity. There are people just like you who would love to buy your product or service. Let them know who you are, what you’re all about, and why you do the things you do. They’ll love you for it. And the best way to do that is through stories, humor, and transparency.

Don’t try to disguise bullshit in advertising with long words or extra words that aren’t needed. We have built-in bullshit detectors in our brains. All of us. So, don’t attempt to get us to love the smell of yours.

Be authentic and create ads with IMPACT! Remember… you won’t die.

Are you ready to advertise though? Is everything up to par within your business? How’s your customer service? How’s your product? Are your current customers happy with you? Here’s another quote from Bill Bernbach…

A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.

So, just make sure you’re ready for a great advertising campaign. When you are… let’s get together and discuss the possibilities!

Duane Christensen

Sioux Falls Radio Advertising blog



I work for Results Radio Townsquare Media in Sioux Falls. Been pounding away here at Results Radio in Sioux Falls, South Dakota since 1998. Love helping good, local businesses grow.





You Are Not Special – Or Are You?

You’re thinking, “Damn right we’re special.  People love us!”

That’s awesome if you have customers who love you. You should work really hard to keep it that way!  But what about Non-Customers? Do they love you?  Nope.  They couldn’t care less.  Especially, if they barely know you exist. Especially, if they know nothing about you. Especially, if they are content doing business with your competition right now.

So, what’s the main goal in your advertising investment?

It’s to get RESULTS, right?  Sure.  But HOW do you get results?

Throw a bunch of money at different advertising packages and “deals”… and see what sticks!  Wha?  Nooooooo!  Don’t do that.  I want to help you get a phenomenal return on your advertising.  And that does NOT come by shooting from the hip…


Looney Toons legend: Yosemite Sam

BOOM!  Die, Varmint!

You’ll be disappointed. And you’ll waste a lot of money.

Back to the question of the hour. HOW do you get advertising results?!!!!!

The answer is in the title.

You must prove to the public that you’re special. PROVE to them… that you’re SPECIAL. Easier said than done though, right?

You can’t just throw up all over people, saying that you’re special and that you’re the best, and you’re “quality”, and a bunch of other horseshit that YOU know is true… but that nobody else believes. They may believe you some day. But first you have to PROVE it to them that you’re special.


It’s in the pudding.

Meaning, you need to help your customers “taste” what you have to offer that’s better than what they’re chewing on now. What’s so great about your competition? What’s the big deal that they’re talking about? Probably nothing. They’re most likely just holding up a sign and yelling about who, what, and where they are. That gives YOU an opportunity to POUNCE!

This is where the “strategy” part of your advertising plan comes in. (Want help with strategy? It’s my specialty.)

Take that SPECIAL thing about you in which your competition can’t claim or not talking about. Then, you shine a light on that special thing, so that when the public thinks about your product or service, they INSIST on getting that special thing that you offer. And when they think of it, you want them to think of YOU.

Good advertising is not something as simple as “branding”. Good advertising is making friends with your prospective customers. FRIENDS are much more likely to do business with you that someone who doesn’t know you. So, start your advertising with the idea that you’re trying to make a new friend. Think about that. It’s not branding. It’s more like bonding. It’s being helpful, vulnerable, sincere, and human. That’s what it is.

Take that “special thing” about your awesome local business and weave it throughout a story that you tell the public. The special thing about you is the LOGIC side of your advertising. And the “friendly” part of your advertising is all of the rest. It’s the STORY. It’s the humble and caring part of you. It’s the reason why you love what you do. It’s the passion.  OR… is all of that a great big PART of what makes you SPECIAL?  Hmmmm.  I’d say that you may be on to something!  : )

Need help writing that advertisement? That’s what I love to do. I love to sift through the good, bad, and what your future customer truly cares about (because it’s about them, right?)  And then, we come up with a strategy and radio advertising plan that has immense potential.  A plan that will put you at the forefront of people’s minds. Not because you’re spending the most, but because you’re saying the right things in your ads. You’re proving to people how you will be their superstar.

Then, pretty soon… you have a bunch of new FRIENDS, who think you are SPECIAL, and are ready to be YOUR CUSTOMER.  

And dang, that’s really cool when it all comes together. I have a healthy handful of clients in and around Sioux Falls who would love to tell you about their experience with me and Results Radio. I’d be happy to get you their contact info.

Let me know if you’d like to have a conversation about this sort of stuff.

Have a groovy day!

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Duane Christensen

Results Radio Townsquare Media

Sioux Falls, South Dakota





Emotionally Engaging Advertising

How emotionally engaging was the last digital ad you saw?

Everything Apple, iMac, iPhone, iPad, Macbook And Apple Watch

Photo by Stokpic

Not very, right?

I’m not saying digital ads have no benefit… I’m just saying they don’t have much on their own.

A good radio campaign will engage your prospect emotionally.

First, let’s understand why emotion in advertising is king.  If we didn’t buy emotionally… every person would drive the ugliest, cheapest car that effectively got them from Point A to Point B.  We would all wear the same generic shirts, pants, and shoes.  We would never get excited about a new 60-inch TV, we would just say, “That’s overkill.  It’s unnecessary.”

But you know that’s not who we are.  Emotion is involved in almost every decision we make.

Back to emotion in advertising…

Doesn’t it make sense that we create ads that are emotionally engaging, then?  Of course it does.  Yes, a picture can create emotion… but what happens when a voice tells us a story and engages us in something that we can relate to?  What happens when you put the proper music to match the mood we’re trying to set?  Theater.  And that’s what good radio is… a theater of the mind.

Logic in ads can only go so far.  Emotion is what will take it farther than you thought was possible.  But what if you’re a pencil pushing, logical, type of business owner?  About half of you are.  Well, that just makes my job a little tougher is all.  I have to convince you that people are emotional beings and that you’re going to get more bang for your buck if you choose advertising options that can deliver an emotional and engaging message.

How easy is it to dismiss a digital ad?  Pretty easy.  That’s why you have to put even more work into digital ad “creative”.  And your digital ad should just be another memory anchor of your “sound” advertising.  You know… the emotional kind.  It should all work together.

Not satisfied with your digital advertising immediate results?  Stop trying to make people buy now.  Be yourself, be sincere, be emotional… and people will begin to remember you and eventually love you and do business with you.  You can’t force success.  It’s earned.  It’s for sure not a magical “digital” formula.

Whenever you’re asked to buy any kind of online or offline advertising, just ask yourself:  Is it emotionally engaging?

Duane Christensen

Results Radio Townsquare Media – Sioux Falls, SD

P.S.  I actually sell and create digital ads and campaigns (not just radio).  But I’ve never sold them by themselves without an emotionally engaging radio advertising strategy to be the primary driver of the complete marketing campaign.

Help Wanted Advertising Results Radio Sioux Falls

Hiring in Sioux Falls? It’s a New Ballgame.

Help Wanted Advertising Results Radio Sioux Falls

I bet you thought that said McDonald’s.

The couple of items that have employers really frustrated lately are…

  1. Hiring
  2. and then keeping the good people they hire

Some industries seem to just keep trading employees back and forth.  The person sees a yummy carrot that an employer dangles out (like a signing bonus)… takes the job… does the time to get the bonus… and then looks for the next carrot.  That’s frustrating as an employer.

If you’d like to hire good people, you have to tell your potential applicants something they’d like to hear.  Don’t tell them something that every other company is blabbing about.  Make them feel good about what you stand for as a company, and then dangle a carrot.  I can help with figuring out what kind of carrot to dangle and how to present that carrot.  It’s not about saying “We’re hiring and we have benefits and competitive wages!”  Nope.  Let’s discuss what should be communicated to your desired group of potential future employees.

If you’d like to KEEP your good people, I have 2 sure-fire ways to do that.

  1. Create a Rewards program for your employees.  Something totally custom, not copied from someone else you’ve heard about.  Make it your own.  And don’t be stingy – make it good.
  2. Profit-sharing.  There are a few businesses around who have profit-sharing plans.  Some are good plans, some aren’t that good.  But it’s a start.

I remember back in 6th Grade, I won some “entrepreneurial contest” among classmates.  I decided to start a fake auto dealership.  I immediately hired two cute female classmates as extra salespeople – and I gave them a VERY HEALTHY COMMISSION.  I think it was like 33% of each sale, and even a small portion of the total company’s sales.  But I made them invest a little bit at the beginning in order to be a part of my team (which helped out my cash flow).  I ended up earning the most money, and winning the fake Million-dollar check.  Take from that what you wish… or just chalk it up as just a cute little story.

There’s  not a secret formula to keeping good help.  But you for sure have to treat your employees well, give them some nice praise when it’s deserved, and have a good incentives program.

The fight for good employees in Sioux Falls is fierce.  You can’t keep doing things the way you’ve always done them.  If you’re in this for the long haul, it’s time to re-evaluate your ideas about hiring and keeping those recruits.

Are you sensitive to your employees’ feelings?  Are you able to put yourself in someone else’s shoes and see what it’s like for them?  I’m not saying you should be a wussy boss.  I’m just saying that showing some compassion and understanding goes farther than you can imagine.

You may wrinkle your face at some of this… but I’m not backing down from my beliefs on creating an untouchable (or close to it) work force.  Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog



I’m a radio sales / account executive / ad writer / marketing strategist at Results Duane work pic Nov2015Radio / Townsquare Media in Sioux Falls.  I’ve been with the company since 1998.  I love to help good, local businesses attract profitable customers, so they can make a healthy profit.  

This is my own personal radio advertising blog, RRTM’s.

radio advertising sioux falls

Learning the Hard Way

We’ve all learned lessons the hard way, right?  But we’re better people for it.  It makes that lesson sink in just a little bit farther.  Let me share a quick story about how it seemed like “back to school” for me recently.

radio advertising sioux falls

It was “back to school” for me recently. Image by “digitalart” / freedigitalphotos.net

I had a client who I began a “radio relationship” with late last year.  Everything seemed to be going fine… and out of left field I get a call from them saying that they are canceling their radio advertising… and going with some “other” radio people just to try it out.

They weren’t firing me… it was just a temporary thing they said.  They were curious.  They also had multiple people trying to make marketing decisions, which didn’t help.  But that’s not my point here.

My point is that I screwed up somewhere.  Me.  I didn’t blame anyone.  I didn’t get upset.  (please don’t get all mad and whiny if someone decides to not do business with you – if you do, you just guarantee that they’ll never ever come back to you – be the bigger person)

It had to be something that I could have avoided, right?

I dug a bit deeper.  I waited a couple days and then called and asked, “So, what really was the reason you’re taking a detour from what you were doing?”

They told me that the “other radio people” presented them with a really creative and funny ad that they couldn’t pass up.

Oh, shit.  The other guys.  Crap, crap, crap, crap, crap.

How did this happen?!

My lesson here is that I forgot to tell them that they were going to be called on by every advertising platform in town when they started advertising aggressively on the radio with me.

I forgot to tell them that they’re going to be swooned over and given the world because people will heavily desire their business.

No, let me re-phrase that, I should have told them that their phones would ring off the hook with desperate advertising people begging for their business, showering them with empty promises.

My lesson is that I didn’t get face-to-face with them enough.  Why?  Because they were busy.  They are mile-a-minute type of people.  So, I didn’t want to bug them too much.  But I could have got around that.  I could have tried harder.  Heck, everyone has to eat, right?  I should have bought them a few lunches here and there.

My other lesson is that I should have continued to educate them on what a good radio ad really consists of.  I was just assuming that they loved me enough to stick with me no matter what.  I assumed.  Whoops.  Dumbass.

But these lessons help me.  They make me better all around.  Hard lessons teach everyone (sometimes painfully) how to avoid similar situations in the future.  So, don’t get down or feel beat up.  Get back on your horse and do it better.

Now, I’m working harder to get the business back.  I’m making it a challenge to get the business back.  And when I do… I’ll make sure I don’t take it for granted.

Maybe you’ve neglected your own customers here and there without realizing it.  It’s not that you want to.  Sometimes we’re just so busy.  Sometimes we have things going on in our lives in which the word “monkey wrench” isn’t even close to describing the chaos we’ve been through.  It’s ok.  Sometimes you just have to steer the ship back on course!  : )

Have a groovy day!


Results Radio Townsquare Media

Sioux Falls, SD


radio sales marketing

Retargeted Internet Ads – You Suck

I despise retargeted Internet ads. retargeting internet advertising

Don’t know what they are? These are ads that “find you” from the things you search online. Here’s the latest gripe I have…

I needed to email Sling TV support because we were having glitches with it on our Roku (no, I don’t have cable or satellite). So, I Googled it to find some contact info. Found the email address. Emailed them. So, later on in the evening I’m on a different website and I see Internet ads on the page I’m on for Sling TV. All I did was Google them to find an email address so I could tell them about our issues and hoping something could be fixed. Now, I get to see their ads everywhere I go online now. Yay.

If you buy retargeted ads, I get what you’re trying to make happen. But most of the time, you’re just advertising to someone who has already purchased from you. And what’s a better way to advertise to those people?  Pop a postcard or a letter into the mail.  Seriously.  Or email.  Even though email gets deleted more than it’s read… it’s still more effective than online advertising.

I’ve heard people say to me… Oh, I want to measure my advertising. I love metrics! I gotta know exactly what I’m getting in return. Well, guess what… there’s no way your analytics are all 100% accurate. Ever see those demographics of the people clicking on your ads? Some are from Indonesia.  Some are from South Korea.  And they were paid to visit your website through your Internet advertising.

And how many of those “views” are really VIEWS?  Not many.  And even if your ad happened to be in eyesight of the person searching around the Internet, then there’s even a smaller chance that they gave the ad even one tiny iota of attention at all.

Internet advertising is great for some things… but most local advertisers are wasting a lot of money.

Ugh.  I know it’s bright and shiny and new-ish… but isn’t it still the wiser move to utilize advertising methods that work?

I saw an ad for a local landscaper the other day on a some totally irrelevant website. It was a completely ignorable ad. The only reason I paid it any attention is because I know the guy. I rolled my eyes back in my head so far, I could see my brain.

Here’s the thing though, I’m in testing phases of Internet advertising with a few people. I’m doing my own research. And I’m not impressed. I’m doing it so I can be a better marketer for anyone that’s looking for some marketing help. I need to know what’s legit and what’s not worth a nickel.

Here’s a headline I saw the other day,

“90% of marketers say retargeting now as good as search ads, email marketing”

Ha! What does that mean? It means still just a little shittier than search ads and email marketing. How many emails from companies do you delete without ever opening? A thousand tons? How many search ads did you not even see… even though they were at the top or side of your screen? A billion tons?

Oh… and if you’re a small, local business who’s had success with any kind of Internet advertising, I want to talk to you. I want to see and hear how you made it happen.  I don’t care if you’re 2 hours away, I’ll make the drive.

That’s my rant for the month.  : )

Have a groovy day!

Duane Christensen

Results Radio Townsquare Media-Sioux Falls



radio sales marketing

Are Your Radio Ads “Skippable”?

When someone hears your radio ad… what do you think they do? Are they interested, entertained, or intrigued? Or are they annoyed, bored, or oblivious? There’s a great novelist and screenwriter, named Elmore Leonard, who has a quote that sums up how your radio ads need to be written. He said, “I try to leave out the parts that people skip.”

Radio Advertising for Sioux Falls

In 1972, Elmore read The Friends of Eddie Coyle by the late George V. Higgins. It inspired him to “loosen up” and not be as rigid, to get into scenes quicker; Fifty-Two Pickup, (1974) Swag, (1976) and Unknown Man No. 89 (1977) remain the essential trilogy of the Elmore Leonard sound, the setting no longer the old west, but urban Detroit.
It’s never a bad idea to “loosen up” with your radio ads.

Dude. That’s all you have to do.


But unfortunately, most advertising you see or hear includes many “skippable” words within them. Don’t let it be yours.

How do you keep an ad from being skipped over? You have to put in the work up front. You have to do the research. You need to sit and think (yes, thinking is a lost art form – but if you get good at it, you can write your own paycheck). You have to get into the head of the people who want or need your product or service. What’s going through their mind? What do they care about? (Hint: It’s usually not how long you’ve been in business)

  • People want solutions to their problems
  • They want to buy from someone they can trust
  • They like to be entertained


So, remember those things when you’re putting your next radio ad together. If you think that radio ads are just the name of the business, a laundry list of what that business does, and the phone number 5 times, you’re going to be really upset with the lack of results you get.

“I try to leave out the parts that people skip.”   -Elmore Leonard

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, SD



Improving a Radio Script (plumbing company example)

Here’s an ad for a plumber I did a while back. The first radio script was created by just having a quick conversation with the owner. He said, “I want to let people know that if they’d rather not take off work for a non-emergency plumbing call…they can have us over on the weekend. We’re open 7 days a week and don’t charge anything extra for the weekends.”

Ok. That information actually has some great potential because not all plumbing companies are open 7 days a week without charging extra on weekends. So…that gives a radio ad writer like myself something beefy to expand upon.

Tip: If you don’t have any major differences between you and competitors, create differences that customers would like and appreciate.

Here’s the original rough script that I wrote…

Have you ever had to take a sick day or vacation day just to wait for a plumber?  Hi, I’m Geoff Ellerbroek from Summit Plumbing.  If you’d rather not take a day off work for a plumber, that’s one more reason to call Summit.  We’re open 7 days a week from 8 to 5.  So, if Saturdays or Sundays would work better for YOU…give us a call and we’ll be right over.  And we don’t charge extra for Saturday and Sunday calls either.  All we want is to make your experience as pleasant as possible.  I’ve had customers tell me that they used to dread making that call to a plumber…but they don’t any more.  We work on Saturdays and Sundays to make it easier for you…

So, I let that script sit for a day or two…because it was missing something. I felt that the point Summit Plumbing was trying to make wasn’t “sticky” enough. Or dramatic enough. It needed some more “teeth” so it could be remembered better…and also a bit more entertaining to keep radio listeners tuned into the ad the whole way through.

Here’s the revision…

There are some crazy stories people make up so they can skip work.  Like the guy who said a chicken attacked his Mom.  Or the girl who said her Chihuahua had depression issues and needed a psychologist.  Have you ever had to take a sick day or vacation day just to wait for a plumber?  Hi, I’m Geoff Ellerbroek from Summit Plumbing.  If you’d rather not take a day off work for a plumber, that’s one more reason to call Summit.  We’re open 7 days a week from 8 to 5.  So, if Saturdays or Sundays would work better for YOU…give us a call and we’ll be right over.  And we don’t charge extra for Saturday and Sunday calls either.  All we want is to make your experience as pleasant as possible.  I’ve had customers tell me that they used to dread making that call to a plumber…but they don’t any more.  We work on Saturdays and Sundays to make it easier for you.  Now you don’t have to make up a story to miss work if you don’t have to.  Like the employee that said his mother-in-law made a surprise visit and he wanted to spend as much time with her as possible. Call Summit Plumbing in Sioux Falls.  The 7-day a week, no extra charge plumber.  728-4212.  728-4212.

That revision gave the ad more IMPACT. It was more “receivable” for the listener. It added emotion. It added some humor. It dramatized the point we were trying to make. It made it much better.

Whether you want your current advertising to improve…or if you’d like a completely new advertising strategy, let me know.

Duane Christensen

Results Radio Townsquare Media

Sioux Falls SD


radio advertising sioux falls

Radio Advertising in Sioux Falls – Who Can You Trust?

So… I was searching on Google the other day. And I typed in “radio advertising in sioux falls”.

Son of a biscuit!!! I wasn’t at the top anymore. Who was? A radio station across town. Hey, good for them. They’re on top of page 1 for those search terms. Now… one thing I’m wondering is how they did it. I’ll get over it. But I’m going to see if I can oust them off that spot.

BUT let’s talk about what I found on that “radio advertising in sioux falls” page…

  • A graph
  • Some statistics
  • And some check boxes so you can tell them who “your target” is

Pretty sweet.

Now, here I am thinking to myself, “Don’t be a poopy pants. Let it go.”

Ok. I will. Kind of.

The thing I want people to understand about Google searches is that the “internal Google gears and sprockets” are always changing. The only thing you can do is provide great content and VALUE to consumers on your website. When you do, Google will reward you.

radio advertising sioux falls

Image courtesy of “sippakorn” / FreeDigitalPhotos.net

BUT BUT BUT… if you look at all the content on this blog, and then you look at the content of that other page, you’ll see that I have about a billion times more content and VALUE available. And the graph, statistics, and demographic stuff on that page really has very little to do with whether or not your advertising will actually WORK!!!!!!

Calm down. Breathe.  Ok.  : )

I could have dropped in rank only because I’m just a FREE wordpress blog and they’re an actual website. So, maybe I’ll convert this bad boy to a legit site and see what happens.

OR, if you have any suggestions, let me know.

Can you see what the difference might be if you advertised somewhere else? I hope so. If not, then I have some more work to do. But I bet you’ll really notice the difference when we meet face-to-face.

I can’t wait to talk to you about your business.  Have a groovy day!

Duane Christensen


(workin’ my tail off at Results Radio Townsquare Media)

5/20/15 UPDATE – I think I found something to remedy my 2nd place ranking. Now… I’m going to see how fast I can overtake the top spot. It’s all an experiment, right?  : )

9/14/15 UPDATE – I re-took over the top spot in June. I love to learn about this stuff!  : )