Hellen Keller noted that it was much more difficult to be without hearing than without sight. And that helps me segue into my radio advertising message to you today.
To answer the question, “How do you plan on making my advertising work for me?”…
I plan on squeezing every drip of juicy detail out of you that I can. That starts with asking questions you’ve never been asked by a typical advertising rep. These are NOT questions like, “How long have you been in business?” and “Do you have a website?”
Deep, deep “digging” is crucial.
Here is one question that can help you decide if you should buy advertising from someone –
“Mr. or Miss Advertising Rep, how do you plan on making this work for me?”
Over-targeting has hurt a lot of business owners in their quest for the perfect advertising formula. What they should be focusing on is what they can SAY to radio listeners that will move them closer to doing business with them.