Here’s a tip to cut some fat from your advertising…
DECREASE “ad speak” = INCREASE ad effectiveness (ROI)
When ad speak goes down, ad effectiveness goes up.
A great example of this is George Carlin’s old comedy bit about Advertising Lingo. Just Google “George Carlin Advertising Lullaby”. It’s about 3 minutes long. You WILL understand my point about advertising clichés after you watch this video. Guaranteed.
Results Radio – Sioux Falls
Ad Writing / Sales / Radio Marketing