Here’s a tip to cut some fat from your advertising…

DECREASE “ad speak” = INCREASE ad effectiveness (ROI)

When ad speak goes down, ad effectiveness goes up.

A great example of this is George Carlin’s old comedy bit about Advertising Lingo.  Just Google “George Carlin Advertising Lullaby”.  It’s about 3 minutes long.  You WILL understand my point about advertising clichés after you watch this video.  Guaranteed.

 

Duane Christensen

Results Radio – Sioux Falls

Ad Writing / Sales / Radio Marketing