How will you get to the MOON?

If you were planning a trip to the moon…would you go by 747?  OR…would you want NASA to take many many months to devise a plan and use the appropriate aircraft to get you there?

If you were to request an advertising plan to get your business from where it is now to where you want it to be…how would you go about it?  Would you go with the “747” plan?  Or the “NASA” plan?

The success of your advertising depends on the research and planning that is put forth in the beginning.  And then follows through, week-in and week-out making the necessary adjustments and tweaks.  The days of buying an “ad package” to see what it can do…are over (they should be anyway).  But businesses still “try this” and “try that” with the mindset that it’s the radio station that matters.  Or that it’s the number of times their phone number is repeated…or that they mention they’ve been in business since 1976.

Nobody cares about contacting you at all…until you tell them something of value.  Not of value to YOU…but to THEM.  There’s a difference.

If you advertised that you were giving away a hundred-dollar bill to the first 20 people who contacted you…do you think you’d even HAVE to mention your phone number or your website in the ad?  Of course not.  People would find you.

Give people a good reason to remember you and contact you.  Make them feel good about you.  Then when they DO need you (which you can’t predict)…they’ll find you.

Let’s not try to fly to the moon in a 747.  Let’s put some good research and planning into it.  A solid advertising strategy and well-thought-out marketing plan of attack can get you to the moon.*

*As long as your advertising isn’t sabotaged by what goes on INSIDE your business.

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls


My work website:

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.