I gotta say it.  The coupon will kill your business.

When you throw coupons out like candy to the public every day or every week…you train your customers to look for them.  The coupon should be used sparingly (if at all) and with caution.  When coupons are your entire advertising “strategy” or marketing plan…that tells me a few things.  See if one of these might pertain to you…

1  Your product isn’t worth what you’re charging.

2  You’ve been burned by other forms of advertising so many times, you don’t know what else to do.

3  You believe that people only care about saving money.  That they’ll only buy if they have a coupon in their hand.

4  You want to know exactly how your advertising performs…and a coupon makes that possible for you.

Do you have any customers that pay FULL price for your products or services?  I assume you do.  THEY are the ones you actually make a profit from.  Do you know WHY they’re willing to pay full price?  Your advertising should include those reasons.  Wouldn’t you like to attract more profitable customers instead of bargain hunters?

I create ads and a strategies that attract profitable customers.  I’m just a phone call away.

Profitable customers care about:

• Their time
• Convenience
• Quality
• Improving their lifestyle
• Comfort
• Getting rid of a problem

My wife and I use coupons.  We use coupons for places we already do business with.  If I like a particular restaurant, and I see a coupon…that’s a no-brainer.  Of course I’m going to cut it out.  I would have paid full price, but now my meal is discounted.  Yay me!  We’ve seen coupons for new stores and restaurants…and decided to check it out.  If what you offer is what I need…and the service you provided was good…I’ll probably be back.  But you didn’t need to give me a discount to attract me. All you have to do is talk to me about how you’re going to improve my life (Do you know how to do that?).

And those people that ONLY do business where they get a discount…are you sure you want them?  They will go somewhere else the next time, just as fast as you attracted them with your coupon.  To me…it doesn’t make sense to attract more people that don’t make you any money.

The savings of money is NOT a profitable customer’s number one priority.  So, let’s start attracting people that can help you make a better living.  Profitable customers also spread the word about you more than a coupon carrying customer.

Are you ready for some new profitable customers?  I can help you with that.

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

605-940-7984

My work website: http://duanechristensen.townsquareinteractive.com/

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.