She asked, “Is radio advertising kind of like TV advertising?”…
I said, yeah, except you can afford to buy more ads on radio, radio production is free, and it’s pretty tough to reach a solid number of people consistently with TV.
She said, “Sure, radio production is free, but is radio production really that good?” I said, it IS at Results Radio. And you have to make sure you change your ads up at least every 6 weeks. You see the same local TV spots airing for 12 months or more because average TV production costs too much for the small business. BUT “production” isn’t the most important ingredient in successful advertising.
She said, “It’s how many people you reach, isn’t it?” I said, No. Because does it really matter if I reach a lot of people, when I have nothing good to say? The most important ingredient is a combination of a couple things. #1: What you SAY in the ads… AND #2: The overall strategy (how will you position yourself in the minds of the public).
She asked, “So, you’re confident that you can help me grow my business?”
I am. If you have the inside of your business running pretty smoothly, I can help. All advertising does is speed up what was likely to happen anyway. If you’re already creating happy customers, good advertising will help you create more of them. If you’re creating unhappy customers, advertising will bring more people to you and your unhappy customers will increase along with bad word of mouth. So, make sure you’re churning out happy customers that will come back to you when they need you…then you can be confident that good advertising will get you to your goal.
Have a great day!
Results Radio Townsquare Media – Sioux Falls
My work website: http://duanechristensen.townsquareinteractive.com/ (And if you’d like a business website like this, or nothing like this, give me a shout. I’ll point you in the right direction)
And if you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the market.