Five Results To Expect From Great Radio Ads…That You Didn’t Expect

Which ads are the ones that really work great?

Which ads are the ones that bring in the cash?

Here are 5 results you can expect (that you didn’t expect) from great ads…

  1. They offend a few people.
  2. They make people go, “Did he just say that?”
  3. They snap people out of their trance.
  4. They cause people to re-think what they thought was true.
  5. They challenge tradition.

Words can fire people up. Words can make people think differently. So, let’s use words and combinations of words in your advertising that make people stop and take notice of you. It’s better than them NOT noticing you, right? Because that’s what most advertising is. It goes unnoticed. Or if by chance it IS noticed…it’s forgettable.

Bad advertising = Blah, boring, and safe.

Good advertising = NOT blah, not boring, and not 100% safe.

Great advertising = Connecting with the people you’re looking for in a way that makes them feel awesome about your company.

Every ad medium has ads that are good, bad, and totally idiotic. Radio, TV, Billboards, Yellow Pages, Internet, etc. It’s not the ad medium that’s at fault. It’s the person that’s crafting the ad messages. Of course, I like radio because I get to hear from my happy clients consistently about the positive effects it has on their business.  And when radio is done right, it can do things for your business more efficiently and effectively than anything else I’ve seen.

Be honest with yourself. If your advertising is BAD (blah, boring, and safe), then it’s like putting hundred-dollar bills through the shredder. Good advertising has very little to do with the “production” of it. But everything to do with what you’re saying to the people you’re trying to talk to.

Have a GROOVY day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls


My work website: (And if you’d like a business website like this, or nothing like this, give me a shout. I’ll point you in the right direction)

And if you have questions about the cost of radio advertising, which radio stations would be a good fit, marketing in general, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the market.