What Is Advertising’s Magic Bullet?

What’s the magic bullet when it comes to making your advertising work?

What’s the one thing that will really punch your business up to the next level and blow the doors off of every other marketing tactic you’ve ever attempted?

  • Is it 10,000 Facebook fans???
  • Is it 35 billboards scattered across the city???
  • Is it cheap prices???
  • Is it “reaching” 100,000 or 200,000 people with your message???
  • ?????????

In my experience with helping local businesses attract new customers…it’s all about your STORY.  It’s about putting emotion into the radio ads that people can relate with and really feel. When you let people know that your business is operated by real people with true passion and understanding…good things happen. You’ll get new customers when your integrity and “realness” shines through.

So, the magic bullet isn’t anything tangible. It’s not how many people you’re reaching. It’s all about portraying your passion for helping your customers.  It’s about getting people to say, “Hey, that’s me! That’s exactly how I feel.”

But there’s more to doing that than just saying, “Hi there. I love what I do and I can’t wait to help you today!” There are ways to get your advertising message across that cuts through people’s internal B.S. meter. Yes, we have a B.S. meter in our brains. The more intelligent a person is…the more sensitive their B.S. meter. And everyone’s meter has become more sensitive in general when it comes to advertising messages…because we’ve been lied to in advertising. We’ve seen and heard ads that are intentionally deceptive. Our guard is up. It takes a heck of a lot more today than it did 15 or 20 years ago to make your advertising really kick butt. And by MORE, I don’t mean more advertising budget, I mean a better advertising MESSAGE.

I’m still kicking and screaming in this crazy business because…

My mission is to help small business owners cut the fat from their advertising…and create something real that their future customers can hold on to.  I don’t want your advertising to only work on the people who need you now.  I want your advertising to affect people deeply enough to remember you 6 months from now.

If you’ve never experienced advertising that brings you new faces consistently…let’s get together and I’ll share with you how it’s done.

And if YOU have found the magic bullet in business, advertising/marketing, etc…please SHARE!  : )

Thanks for listening! 

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls


My work website: http://duanechristensen.townsquareinteractive.com/ (And if you’d like a business website like this, or nothing like this, give me a shout. I’ll point you in the right direction)

And if you have questions about the cost of radio advertising, which radio stations would be a good fit, marketing in general, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the market.