I just received a letter in the mail, informing me that one of the radio ads I did for a client… won FIRST Place in the South Dakota Broadcasters Association’s commercial awards. Cool!
What’s it gonna take?
Do you want to reach a lofty goal? Do you want to double your revenues? Do you want to be the most well-known business in your market? Then, you have to ask yourself a tough question…
If you don’t have an ad budget, you need to set one. Usually, anywhere between 3% and 12% of revenues. It depends on whether you’re a service biz or a retail biz, profit margin, location, and how aggressive you want to be (competitive landscape, speed of desired growth, etc.).