I just received a letter in the mail, informing me that one of the radio ads I did for a client… won FIRST Place in the South Dakota Broadcasters Association’s commercial awards. Cool!
But…they should also be asking if the ad helped attract new customers to the business. And did it move people closer to doing business with the advertiser? I know of many radio ads that are NOT smooth and polished, yet they produce outstanding results. And I hear a lot of smooth, polished ads that I know won’t give the advertiser any return on their investment worth writing home about.
In the McNally’s ad that won, we talked about “snugs”. You’re probably wondering, “What the heck is a snug?” The ad has Nicki (one of the owners), telling a story about how snugs came about…and that they have snugs at McNally’s. The ad makes people REALLY want to check out a snug. The biggest effect the ad has is that it makes people want to visit McNally’s that have never been there before.
In the McNally’s ads, we don’t say things like “great customer service”, “good food”, “friendly staff”, or “fun atmosphere”. We like to paint a picture for the radio listener. One of my other favorites of theirs is the one titled, “We Don’t Headbang.” Advertising impact comes from saying things in your ads that people don’t expect to hear. That’s what I try to do for all of my advertising clients. I cherish all of them, and nothing makes me happier than helping them grow.If you want to experience a snug…go check out McNally’s Irish Pub. I’ve used a snug many times. It’s just one more thing that makes McNally’s a great experience for “drink, food, and friendship”.Have a great day!
Have a McGreat day!
Results Radio Townsquare Media – Sioux Falls
My work website: http://duanechristensen.townsquareinteractive.com/ (And if you’d like a business website like this, or nothing like this, give me a shout. I’ll point you in the right direction)
And if you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the market.