THERE ARE NO RULES

THE PICTURE SHOWN here was whipped out by my 4-year old daughter in a matter of minutes. Have you ever seen characters like that? I haven’t. Before this picture, I had never seen her draw one even remotely similar. It was a proud papa moment.

How does this relate to radio ads? Your radio ads should be like children’s art…

  • Imaginative
  • Unexpected
  • Without boundaries

Don’t get caught up in what you THINK advertising should look like or sound like.

THERE ARE NO RULES.

When I asked what they were, she said, “They’re ghosts…with food in their bellies.”

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, SD

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