I was wondering what I could call BAD radio ads. Those ads that all sound the same. They yell at us, they’re full of clichés, and they’re either ignored by listeners or they annoy the hell out of us.

So, let’s call them RADIO BOOGERS!

If I try to listen to a radio station that’s filled with these sad excuses for advertisements, I feel like punching something. I get really irritated! Why? Because RADIO BOOGERS cost a lot of good local businesses a lot of money. And I’m not a fan of an honest business owner getting duped into something that has no chance of working.

But sometimes, the business owner insists on having ads that sound like every other boring, cliché, safe, and trite advertisement. I won’t let you do that. If you insist, I’ll tell you, “No.” I will not take your money if you insist on an ad message that has no chance of attracting new, profitable, and wonderful customers.

On the flip side of that…I will not recommend something TO you that doesn’t have the potential to work. I’m constantly working on building a reputation where my clients tell others, “This guy cares. This guy will not lead you astray.”

Radio can be one of the most powerful forms of local advertising when it’s done right. It’s not right for every type of business, but it is for many. They just don’t know it yet.

Just remember to always “Say no to radio boogers.”

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog