Some business owners know that they need to say things in their ads that hold more “substance”. They know that they need to get people’s attention…and say something in their advertising that might “move the needle”. Say something in their ads that people actually care about.

And then there are others that could really improve their advertising immediately by eliminating the clichés and fluffiness in their ads.

For example…

“For all your ________ needs.”

“Turn your dreams into reality.”

“Second to none.”

“Knowledgeable staff”

“For all your ________ needs.”

Yes, that one was listed twice. I not only hear that way too often on the radio…but see it even MORE in print or on the side of service vans.

Increase your ad effectiveness immediately by REPLACING those clichés with something that will help people remember you. They will NOT remember “for all your ________ needs.”

Here’s a super quick video about it. Because you love video, right? Especially when it’s short and to the point. 🙂 Click here.  For All Your ____ Needs VIDEO

Have a groovy day!

Duane Christensen

Sioux Falls Radio Advertising BLOG

Results Radio Cumulus Media