There’s a thing in your ads that will completely destroy their effectiveness when you’re trying to talk to your target audience with your local advertising in the attempt to persuade a new prospect to buy from you when they’re in the market for your particular product or service. Phew! Holy cow…that’s a long sentence.
Yup. That’s it. Long sentences in your ads will decrease their effectiveness. When you go on and on and on with a sentence, your prospect will not get the point you’re trying to make (if you have one to begin with).
Don’t “sentence” your ads to failure. Shorten them up. Make them punchy and clear. Make it easy. Short sentences keep your ad flowing. It helps the person listening to your radio ad or even watching your You Tube video… “get it” the first time. Don’t make it easy for someone to get bored or confused and move on to something else.
And here’s a link to get a quick ad writing manual. There are valuable lessons included to help you out whenever you’re in do-it-yourself marketing mode. It’s only 7 pages. Click here and I’ll send it over to you. http://nonfatadvertising.com/the-best-7-page-ad-writing-manual-youll-ever-read/
Have a great day!
Sioux Falls Radio Advertising blog
I work for Results Radio Cumulus Media in Sioux Falls. My goal is to help you accelerate your business growth. Yes, word of mouth is the best way to go…it just might not happen as fast as you want it to. That’s where good advertising comes in.