Hey y’all. Hope you’ve had a good week so far.

I have a client that shared a YouTube video with me that he made on Animoto.com. It’s something I’ll be messing around with…but here’s the link to see the Kaleden Construction video using it >> http://www.youtube.com/watch?v=AJgYGTTypXQ

Rob at Kaleden Construction is a great guy and runs a great metal building / steel building construction business. Here’s his website.  http://kaledencorp.com/  It might give you some ideas of your own. Or…maybe you know someone who needs a competent company to build a metal building.

Anyway, Rob has been messing around with more and more videos…to help out with his SEO. And to give customers and potential customers something to help them feel more comfortable doing business with Kaleden Construction. And you should be too! Of course you’re going to be uncomfortable doing video at first. But it gets easier. When I started, I would have to start over about 20 times before I was satisfied with a 1 or 2-minute video. You should do some of your own (where YOU are the star) and some others like Rob did. Here’s one of my first videos that I had to do over a million times. I finally got the “message” right…but it could have used infinitely better lighting. Take a look >> http://www.youtube.com/watch?v=JWYLUtIHkpY

No matter if you’re starting a Radio ad campaign or shooting some YouTube videos to help you get found online more often…it’s all a process. The “magic” doesn’t happen overnight…but if you take your marketing efforts step-by-step, day in and day out, and you’re consistent, then good things will eventually happen. Great marketing is a process, not an event.

Hope you have a great Memorial Day weekend! I’m playing “super camper” with the family. I LOVE to camp and unplug.

Duane Christensen

Sioux Falls Radio Advertising blog