My Invisible Friend

Radio is like an extra person in the room. It’s company. It’s a silence breaker. It’s a friend.

So, when I’m cleaning my garage for an afternoon, I have the radio on. When we sit down for dinner and would like some “dinner music”, the radio is on. When I’m in my car, I have a passenger even though nobody is visible in the seat. Radio.

Radio is my mood lifter. My information giver. My invisible buddy.

Seems like a nice advertising platform doesn’t it?

Non-Fat Advertising

The second half of the year is right around the corner.

If you’re doing what you love, keep doing it, and keep getting better at it. If you don’t, do something else.

If you write ads…write better ones.

If you aim to please your customers, delight them more.

Do we panic when sales are not where you hope? No. You keep doing the right things for the right reasons, and then good days come around. Great ones.

Haven’t been satisfied for a long, long time? Then, something is wrong. Something needs to be changed. Don’t expect different outcomes while you keep the same routine and strategies.

The second half of the year is coming soon. Are you where you thought you would be? Did you do the things you said you would do? Don’t wait until the next new year to make another set of goals. Kick yours in the butt…

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Non-Fat Advertising

Wouldn’t it be great if you could just grow new customers? Buy a packet, then go home and plant the seeds?

Except, you’d be too impatient. Even if you were guaranteed these seeds would grow to maturity in 3 to 4 months with the proper care…it wouldn’t be fast enough for you. You’d plant them, water them, and fertilize the hell out of them…and in a couple of days you’d be cheek to ground seeing if there was a sprout coming yet. Then, you’d dig until you unearthed the whole seed wondering what was taking so friggin’ long.

You can’t expect ANY GOOD seed to pop up overnight. Not even your “customer seeds”. The best customers will come with the proper nurturing and time. And when they finally need you, they’ll be there.

Your marketing is the entire process. It’s the planting, the watering, the fertilizing, the weed pulling, and…

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