On the Front Steps #2

Straight shootin’… from the front steps.

Advertising and Marketing in Sioux Falls. “On the Front Steps #2”

When you call an advertising company, do you say, “I’d like to talk to someone about advertising.” ? Then you call a few more places. Then, you have a bunch of meetings set up and “pitches” to hear within the next few weeks.

Those pitches might all sound different in the way that they recommend different “ad packages” or what they think is the best station or advertising vehicle (platform) for you to use.

And if you think about it… most of those “pitches” also sound very similar. They all like to tell you how great they are, how many people they reach, or how their demographics match your target demographics perfectly.

I have my own advertising “pitch” to give today. But it’s going to sound very different from the others they’ve heard from.

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

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