I really have no interest in national advertising campaigns. Sure, I can observe and learn and give my two cents on whether I think they’re going to be effective or not…but really…I couldn’t be less interested in them.
My passion is helping the small business owner. And right now, that happens to be in Sioux Falls, South Dakota.
A local advertising plan is a completely different ballgame. It’s smaller. It’s more personal. It’s about the local people. It’s about seeing a good business grow right in front of my eyes.
I’m told “No thanks” quite a bit. But that’s OK. There is nothing more satisfying than the moment a business owner is truly ready to make the transition from “hope and pray something sticks” direct-response/buy now advertising…over to a “change how people feel about you” advertising strategy.
You won’t believe it at first. “We’re going to air ‘these’…
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