My choices for “auditory entertainment” are Radio and my iPod. Not one or the other. I listen to the Radio more often because I like the local people. And to hear new music. I don’t spend hours on my computer looking for new music on my iPod. I like to hear what’s new or fairly new, and I get that from the Radio – then if I like a new song, I’ll put it on my iPod.

I love music, but when I want to CHANGE IT UP…I tune into talk radio. One of my favorites is Chad McKenzie in the morning on KSOO AM 1140. He’s light-hearted, fun, and a heck of a nice guy, too.

His show makes me smile.

As far as advertising goes, I feel KSOO is one of the best places to be. Talk radio listeners are “active” listeners. You don’t have to air quite as many ads as you do on a music station to make an impact.

If you’d like to talk to a fairly big audience, I always recommend KSOO as one of my top choices. Some people only want to advertise on music stations…but I don’t get that. People are people. Let’s just make sure we say things in your ads that make them want to buy from YOU instead of one of your competitors.

Have a great day!

Duane Christensen

Results Radio / Townsquare Media

Sioux Falls Radio Advertising blog

For more help with local advertising performance, and advice concerning what you should actually SAY in your ads to make them work better, consider my local advertising book, “Take a Bigger Slice”. Or click HERE to read a bit more about it. Have a great day!

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