Example of Wasted Advertising Effort

I saw a company’s vehicle the other day with their advertising slogan on the door. It said:

“Here for you…as life happens.”

Did that just blow you away, or what?!

Image courtesy of "scottchan" / FreeDigitalPhotos.net

Image courtesy of “scottchan” / FreeDigitalPhotos.net

And this business is BIG in my town. They probably have millions for an advertising budget. So, someone came up with that slogan (maybe an advertising agency, maybe a family member of the CEO – I’m not sure) and a committee probably said, “Yes! That’s exactly who we are and what we do!”

No, they didn’t say that. They probably thought to themselves, “We ARE here for you. So, it’s perfect. And life DOES happen, so it fits. This is great marketing! People will love it!”

This slogan is so vague and all-inclusive and un-something…I could make that my own slogan for my family. When my wife has a problem, I should just say, “Honey…I’m here for you, as life happens.”

Ok. I’m done being critical of the slogan. I just wanted to share an example of a completely wasted advertising effort. Your slogan should communicate something that is specific to you. It should be able to stand on its own…where the reader will know exactly what you do and what you stand for.

Please do not copy this slogan. There are probably tens of thousands of companies with something very similar. If you want to stand out with your advertising and get noticed and be remembered…stay very far away from advertising slogans of this nature.

Have a great day!

Duane Christensen

Results Radio Townsquare Media

Sioux Falls

http://duanechristensen.townsquareinteractive.com/

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