The cheapest advertising…is still a waste of money if you don’t get any benefits from it. The cheapest radio advertising…is still a waste of money if it doesn’t work.
I’ve had plenty of business owners want to meet with me…and they say, “What kind of deals do you have?” They’ve been trained by advertising executives and salespeople to ask that question. And that’s because most ad people have nothing else to offer except, “deals”, “packages”, rankings, etc. Nobody asks the tough question. “How will we make this work?”
The local advertising playing field is filled with “joes” and “janes” who think that what they sell is their advertising medium. They’re thinking about getting that next sale for themselves and keeping their Sales Manager happy. They fail to focus on creating ads that will actually work…hence making the customer happy…and buying from them again and again and again.
Why not do it right the first time? Hey Ad Sales people… Why not figure out how to best help your advertising client attract new, profitable customers. They’ll love you for it!
And for you business owners… start thinking RESULTS… not how cheap or flashy an advertising package might be. Yes, there are people out there who know what I’m talking about. And if you can’t find anyone in your area…give me a shout. I’d love to help out or point you in the right direction.
I think it was Brian Tracy who said, “You can always find something cheaper…if you’re willing to take that risk.”
Have a great day!
Results Radio Townsquare Media
Sioux Falls, SD