I had a great meeting with the lead pastor of a local Sioux Falls church recently.
One thing he said will stick with me for a long time. He said…
“We asked ourselves, if our church was gone tomorrow, would we be missed? Would anybody in the community notice?”
Whoa. That’s powerful. What a great question to ask yourself.
He was asking me about radio advertising. I feel that we hit it off. I’m going to enjoy working with these people.
He said six years ago they decided to change what they were about. They wanted to make a difference in our community. They wanted to help the children and people of Sioux Falls to make this a better place. So, now they ask, “What do you need?” And then, they put their thinking caps on to see how they can fill that need. It was an inspirational meeting for me. These are good people. People who want to make a difference.
Do YOU want to make a difference? It doesn’t have to be something colossal. Start small. Volunteer. Mentor. Help a friend. If we all did one small thing to help our community on a consistent basis, imagine what that would look like.
I love working with businesses, business owners, and non-profits who want to help people and provide products and services that will improve their customers’ lives…or take away their customers’ pain. In fact, I seek out those good people. It’s not about the money. It’s about making a difference. If I can help good, honest people help more people (their customers), then I’m a happy man.
This church is doing so many wonderful things in our community. If they were gone tomorrow…they WOULD be missed.
I also have current radio clients who help the community. They sponsor worthy charities. They do a little something extra. They have good hearts. They take extra time out of their lives to help others. I know we feel like there’s not enough time in the day sometimes…but we have to make time. It’s worth it.
Have a great day!
Workin’ for: Results Radio Townsquare Media – Sioux Falls
I’m a passionate radio and marketing guy at Results Radio Townsquare Media in Sioux Falls. If there’s anything I can help you with, just give me a shout. 🙂