An excerpt from my book, “Take a Bigger Slice – Local Advertising: You’re Doing It Wrong”
People don’t care about you or your business. They care about their own well-being long before yours. They care about how your product or service can HELP them.
You might say, “I have customers who are LOYAL to me!” But dogs are loyal too, until you start abusing them.
Image courtesy of “Felixco, Inc.” / FreeDigitalPhotos.net
It’s really not loyalty; you just have customers who are currently happy with you. CURRENTLY. As soon as your service or product starts lacking, they’ll find somewhere else to go. Or as soon as they find a company who treats them better or gives them more value (or perceived value), they’ll switch. Your customers only care about solving a problem THEY have, or improving the quality of THEIR life. But you always have to make them feel like they received a good value – that their money was well spent.
Your marketing and advertising success depends upon loving your customers.
Duane Christensen
Results Radio Townsquare Media
Sioux Falls, SD
Sioux Falls Radio Advertising 