- What should your radio ads sound like?
- What kind of style?
- Who should voice them?
- Should you use humor or no humor?
- Emotion or intellect?
These are all good questions. And they are questions that won’t get answered all at once. The more I talk to you, the more the answers will surface. Or sometimes smack me in the face. It’s amazing how many times I’m talking to a Sioux Falls business owner, and I’m asking questions left and right and listening, wondering where the “gold” for the radio ads will come from. And then… from out of left field, they’ll say something that dang near makes me fall out of my chair. They’ll say something that could possibly be the shiny nugget to make it all work. Almost as if it was sent down from the heavens (and they don’t even know they said anything important).
And then, another and another, and pretty soon I have 3 to 5 pages of scribbly notes with circles and underlines and capitals and exclamation points.
It doesn’t always happen in the first meeting. Usually not. But this is what you need to expect when you’re calling someone for local advertising help. You should expect it…you just won’t usually get it. So, LOOK OUT… Most will sell you an ad package and then give a few notes to a production person back at their office. They’ll say, “Make an ad out of this. It starts tomorrow.” Can you see where your results may be non-existent from this method?
I won’t start a radio advertising campaign for you if I’m not completely confident it will “move the needle” for you. If it takes a month to get it right, that’s better than pulling the trigger prematurely and wasting your money, wouldn’t you agree?
If you’re a local Sioux Falls area business person who would love to stop “shootin’ from the hip” with your ad budget…and finally start making more from what you’re investing…then we need to talk. Are you just a teensy weensy bit competitive? It really helps. It’s almost required. If you’d like to grow your sales, an intelligent and creative advertising campaign would most likely make you a much happier human being. I’d like to help make that happen.
How much can you grow? How fast? What will it take? All good questions that I’d love to help you answer. Radio advertising isn’t a one size fits all sort of thing. If you’re sold a package by someone else and then put on “auto-pilot” …don’t expect too much for “results”.
What do I do for my clients who are on the radio right now? What would I do for YOU once you’ve started with an exciting new radio plan? I always have my radar up for the next great ad idea that can move someone a lot closer to doing business with you. We change the ads up about once a month depending on how heavy your ads are scheduled. There’s a limit to the number of weeks an ad can run before it gets “played out”. So, we keep it fresh – it’s in your best interest.
Thanks for reading. Have a great day!
Results Radio Townsquare Media – Sioux Falls
Sioux Falls Radio Advertising blog