You want to advertise, but you also want to invest WISELY.
Let me help you spend your money. Just kidding. Let’s help you get MORE for your advertising investment, eh?
Here’s how this works.
Let’s say you were going to hire an AVERAGE or below average advertising person. They’ll gladly take your money…and then sloppily put together some ad with no idea about whether that ad might work or not. OR they’ll tell you that you have to air 42 ads a week regardless of your type of business or your local competitive situation. You’ll end up spending more money…and getting less in return if you go with this option.
What’s the other way to go? You can have better ads (or commercials – whatever you want to call them) When you have better ads and a better overall strategy fueling your ads, then you don’t have to BUY as many ads to air each week. Seriously. I’m not makin’ this crap up!
When you’re actual advertising message “hits the mark” with your targeted prospects better…then they have more impact. Here’s a totally made up scenario…
You’re told that you have to buy a lot of ads to make it work. So, you buy 45 ads a week. The ad itself is nothing special. But you’re “getting your name out there”, right? You’re disappointed with the results.
Then, you decide to do it better. You call me. We talk. You understand how advertising works a lot more just because we had a 20-minute conversation. You’re a bit more optimistic, hopeful, or maybe even excited now. I put a plan together for you. Instead of 45 ads a week on the radio per radio station, I suggest 24 to 30. Then, I come up with a better ad. Or series of ads. And then those ads start working. They’ll start working when a lot of thought is put into the plan in the beginning. There’s a foundation at the heart of it that will allow everything to work better, faster, and just plain WORK!
So, I’m not only going to be able to save you money initially, but you should be MAKING more because the advertising you’re doing with me and Results Radio will be pulling in more profitable customers to you. Then, all you have to do is make those customers happy and tell a few people about you…and Boom things start really crankin’ for you. Life is good!
With the money you’re saving initially on fewer ads each week…you could probably advertise on a 2nd radio station for the same money that the “average” ad person would have proposed!
Do you understand now that BETTER ADS WILL GIVE YOU MORE BUYING POWER?
BUT…none of that has a chance to become reality until you call me for an initial 20-minute conversation. Maybe it’s over coffee. Maybe it’s in our cozy little library at Results Radio. Maybe it’s in our top-secret brainstorming room with cushy, colorful chairs.
I’m a nerd about this stuff. I’m YOUR nerd…if you’ll have me. Let’s chat. I’d love to help out! I’d like to help you reach your business goals. What? You don’t have any? You should get some, because then you can get excited when you reach them. What’s your Sioux Falls or surrounding area market potential? Can you double your revenues? Triple them? Set some goals. I want to help you reach them.
Thanks for reading. Have a groovy day!
Results Radio Townsquare Media (8-station radio group)
Let me add a little disclaimer here. Not every situation is the same, but this is a pretty frequent scenario I just talked about. And no, not every ad person will help waste your money faster. But I’ve seen too many who do not have your best interest at heart…or not have the knowledge to make your advertising work for you.