Cost of radio advertising.
That’s a search engine term that gets typed into Google or other search engines quite a bit when someone is curious about radio advertising. When I talk to people, they usually just want a ballpark figure. I can answer that question for them. But I like to talk about a few other things with them first.
Would you like your advertising to work?
Duh, right? But we need to address HOW that can happen before you get too jittery about what advertising costs. Because when advertising doesn’t work…isn’t that the most expensive?
The HOW…put simply…is say something that’s worth listening to in your radio advertising. That might not be easy to do for you. But I know someone who loves to do that – who does it for a living. Wink wink.
So, back to the cost. You might be hesitant. You may be really nervous to part with your hard-earned money for advertising. I understand that. You’d be considered careless if you didn’t worry about that. But investing in growth is important for your survival. There are always going to be competitors who want YOUR customers – who want those new customers just as bad as you do. They’re scratching and clawing to get ahead.
You may be thinking ahead to next year. “What if my business doesn’t grow next year? How will I pay my employees? How will I make a profit? How will I pay my overhead?” Please don’t compare your Sioux Falls business to the national scene. We’re in pretty good shape in Sioux Falls. Big things are happening. People continue to move into town. It’s just a great place to be right now!
Investing in your business growth is the best thing you can decide to do. And I can help you do that. You’re saying, “WHAT…with radio? Why should I?” Yes…with radio. But the “radio” isn’t the magic that gives you your return on investment. Well, not all of it anyway. Yes, Radio is still listened to by over 90% of the population. Pandora, online, satellite, etc. hasn’t had much effect on the number of “real radio” listeners. Especially, at the Results Radio Townsquare Media radio stations (8 of them). More live DJs, great music, fun promotions, and local news keeps our listeners pretty dang happy.
The magic of your advertising results comes from what we say to your potential new customers in your radio ads. Yes, the magic is in “what we SAY” in your ads. You may buy the cheapest radio, magazine ad, TV spots, online ads, etc., but if you’re not connecting with your prospects and helping them choose YOU, then those cheap ads are the most expensive ads you could buy.
I don’t ask you to buy first…and THEN hopefully come up with some good ideas and ads for you. I want to show you my ideas and strategies for you FIRST. And then, when we’ve decided that we’re on the right track and that it will WORK…then you can buy your ads. But only before you’re happy with what I come up with and never before you trust me and have confidence in me.
When you’re ready to invest in your growth and your future, I’d love to talk with you about it. There are smart ways to advertise…and there are haphazard, “shoot from the hip” ways to advertise. Which would you prefer?
Call or email. Have a great day!
Results Radio Townsquare Media rep
Sioux Falls, South Dakota
I write this blog on behalf of my sales and marketing career at Results Radio Townsquare Media. My goal: Help more local business owners get more for their advertising buck…and be thrilled with the results.
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