Radio Branding: Kicking the Crap Out of Direct Response Radio for Local Businesses

Good branding with radio has the potential to kick the crap out of direct response radio for local businesses.

So, if you’re going after that tiny slice of people who need your product or service now…you’re battling that whole slug of your competitors doing the same thing. “Gimme gimme gimme. Gimme the low-hanging fruit!” But what if you started telling people great reasons to like you and do business with you long before they’re ready to buy? Then it’s not so “noisy” out there in advertising land. For the most part, you can probably be out there by your lonesome sticking great things onto consumers’ brains. Then, when they DO need you, you’re the one they think of first and feel most confident about. 

But a good radio branding campaign takes more than “running spots” long-term.

It’s about making listeners feel good about your business…with a better, different, creative, and sincere message. 

Oh yes, it takes courage to start this. And some thought and patience. But the rewards are so worth it. 

Let me know if you’d like to learn more about this “radical” way of advertising.

I’ll even give you a list of my local clients who know exactly what I’m talking about. 

There are times you may have a need to have a sale or discount of some kind. Like getting rid of old inventory. But those price slashes and sales should be far and few between. Especially if you have a strong radio branding strategy and campaign.

And if you’re in the service biz, using radio to build a great local brand is something you should stop putting off. You were just waiting for someone to give you the help and guidance you needed, right?

There’s smart local marketing…and then there’s throwing money at things hoping and praying it sticks. Which would you rather have?

You’ll probably have a lot more Radio Questions that you’d like answered. Like “how much does radio advertising cost” or “which stations do you have”? And many more. They are all welcomed. I want you to be as comfortable as you can be about local advertising before you spend a dime.

Duane Christensen

Results Radio Townsquare Media rep