Help Wanted Advertising Tips for Sioux Falls
Finding good help is pretty tough in Sioux Falls. The websites that advertise your open positions don’t seem to be working as well as they used to. Here’s why…
Unemployment is super low. Most people, who would consider changing jobs, aren’t actively searching for new jobs online or in the paper. They’re working. They’re busy trying to make ends meet and further their career along.
That’s why using radio advertising for help wanted purposes in Sioux Falls works so well. Because it’s intrusive. People don’t have to be actively looking for a new job to hear your Sioux Falls help wanted advertisement.
But just letting them know about your open position isn’t good enough. You need to say something in your ads that intrigues them and connects with them emotionally. 60-second radio ads work great for this. We can tell a good enough story and more about your company than just the logical facts and the details of the job. We need to shine a bright light on your company, and at the same time, let them know why they’ll be a good fit for the specific job you’re offering.
Changing jobs is a big deal. So, you need to let them know it’s going to be worth it. You need to put them at ease. Take away some of the risk of switching jobs.
It also takes time usually. Someone isn’t just going to immediately pull the plug on their mediocre job, to come work for you. Good employees are already good employees somewhere else. So, to persuade them to work for you won’t be a slam bam thank you ma’am kind of deal. Your radio ad schedule will need to be about a 3-week run. They need to hear your ad for a few weeks. They need to consider it for a bit. They will talk about it with friends or family members. It’s not easy for them to make such a big decision. So, we’ll get in their heads for a few weeks.
Your help wanted radio advertising also talks to all the radio listeners. Not just the ones actively looking for a job. Friends and family of your ideal prospect also hear the ad. They’ll tell their friend or spouse about the opportunity they heard on the radio. It’s called “the networking effect”. It happens all the time.
I help quite a few local Sioux Falls businesses find better qualified applicants. And I don’t let them do something that I know won’t work. I’ve been around the block a few times in my 10+ years doing this. I’ve learned and grown. I’ve made some mistakes. I’ve learned from them. Now, I know what it will take to find you the people you’re looking for.
I don’t just sell you the radio ads…I also write the radio ads. So, I have a vested interest in making this work for you. Unlike other advertising and marketing groups, I will take the extra time to do the research and ask enough questions until I feel we have a message that will persuade and seduce some good new prospects for you. I want it to work because I care. And also because when you need to hire again in the future…I want to be your go-to guy. I don’t want to be the one who left a sour taste in your mouth. Which circles back around to caring. I respect your investment.
Yes, it will cost more than your ad placement on a job search website. It costs more because you’re reaching 10x or more people. It costs more because it has the potential to find you a better quality applicant. And better applicants means you’ll keep those employees longer…reducing your need to constantly be searching for new employees. And reducing your employee recruitment costs over the next year or so. Saving you money in the long run. Saving you stress and time in the long run. Allowing you to focus more on running a good business versus always scrambling to find your next mediocre (at best) employee.
Let me know about your situation. Let’s sit down and discuss…and I’ll put together a plan to consider. A plan with more potential than anything you’ve tried before.
Have a great day!
Results Radio Townsquare Media
Sioux Falls, South Dakota