Now… I’m not exactly sure this local company is being overcharged by one of my favorite local advertising agencies… I’m only 97.5% sure of it.
Here’s something I read on this particular advertising agency’s website. Their words are in bold in the paragraphs below. My breakdown of their words is in RED)
[______________ company] partnered with us to increase their profits. (Because this agency used the words “partnered with us”, I would automatically NOT want them as my ad agency. They also said “profits”. It bugs me. I’m pretty sure the company didn’t call up this agency and say, “We’d like to partner with you to increase our profits.” Sure, maybe I’m being nit-picky, but it just bugs me, ok?! We developed a website for them on an easy to use content management system, and we drive traffic to their website through Search Engine Optimization and Search Engine Marketing. [____________ company] is now ranking number one on the popular search engines! (This agency is hoping business prospects reading this are not “with it” in the “Interwebs” language – because which keywords is this company ranking #1 for? Even I can build a website and get any local company to rank #1 pretty fast and easy for an obscure enough keyword. Bottom line – just be honest with us, please. And I searched the top 6 or 7 keywords and different variations of those keywords that most people would type into Google – this business was not even close to ranking #1.)
We also support their social media efforts, keeping top of mind awareness with their followers. (First of all, this company is not in an industry where people are breaking down doors to Like their Facebook and Twitter pages – aside from their wives and mothers. But this agency I’m sure told them they needed a consistent social media presence. And that they’re really good with social media, and they’d be more than happy to handle it for them. Of course, charging them a stupid amount of money for absolutely zero value in return.) We track their incoming traffic, so [_____________ company] can see exactly what their marketing dollars are providing for a return on their investment. (So, technically, yes, if you add to someone’s website traffic, that’s a “return” on investment. But this industry that I’m naming unnamed, is one where there’s not a ton of competition. And the competition they do have…don’t have a lot of web marketing going on at all. So, getting more traffic to the website, and showing them the numbers is great. But it wasn’t difficult for them to do, yet they’re charging a pretty penny for it. They’re slick. And I’m not a fan of “slick” advertising agencies and marketing people.)
Isn’t that almost PSYCHOTIC that I looked into those two small paragraphs so deeply? I know. Dude, get a life. I needed a break- and had half an hour to spare, ok? And I don’t like it when small business owners get taken advantage of.
- Please be careful before you buy any kind of marketing service or advertising.
- Ask TWICE as many QUESTIONS as you think you should.
- Sleep on it. Then, ask more questions.
- Keep your “radar” up for buzzwords that mean nothing.
- Keep your “radar” up for sales-ey type of talk. Look for sincerity.
Gotta run. Have a great day!
Your favorite marketing dude at Results Radio Townsquare Media
Sioux Falls, SD