The Power of Sound

Radio advertising.  It’s affordable… it’s versatile… and over 90% listen to broadcast radio every week.  And overall… Americans, still spend more time with our radios than we do on Facebook.  And radio doesn’t melt your brain like Facebook does.  “Melt your brain” is my technical term for “makes you dumber, lonely, depressed, and narcissistic” (and it’s just my opinion – but look at the research).

Radio advertising has the potential to outperform most marketing mediums today.  Part of that reason is because of the power of sound.

Sound vs. Visual.  Which is better?  Which should you choose? You’ve heard that, right?  Or thought it? “I have a visual product.  Therefore it makes absolutely perfect and logical sense to use a visual advertising medium.”

Geez, it would sure be nice if advertising worked that way.  Simple.  Straightforward.  A step-by-step formula for advertising success.  Sorry.  Doesn’t exist.

Have you ever read a great article?  You didn’t read the whole thing top to bottom because of a picture.  A picture may have gotten your attention.  But the words are what kept you engaged.  The words that were being spoken by you silently in your head.

Has a song ever changed your mood or brought an old memory flooding back?  All the time!  Sound is powerful.

Has anyone’s words ever hurt you?  Sadly, yes.  And I’ve hurt plenty with my words.  Words I wish I could have back.

Something to think about.

My clients are getting great results because of the words we’re using in the ads… the stories we tell… and the people used to deliver that message.  It’s not about a picture. It’s about creating pictures in people’s minds… with words.  Spoken words.

Duane Christensen

Your Local Marketing Helper

Sales – Marketing – Copy Writing