The Power of Sound Radio advertising has the potential to OBLITERATE the local advertising medium competition. Part of that reason is because of the power of sound. Sound vs. Visual. Which is better? Which should you choose? You’ve heard that, right? Or thought it? “I have a visual product. Therefore it makes absolutely perfect and logical sense to use a visual advertising medium.” Geez, it would sure be nice if advertising worked that way. Simple. Straightforward. A step-by-step formula for advertising success… Sorry. It doesn’t work that way.
Have you ever read a great article? You didn’t read the whole thing because of a picture.
Has a song ever changed your mood?
Has anyone’s words ever hurt you?
Something to think about.
My clients are getting great results because of the words we’re using in the ads… the stories we tell… and the people used to deliver that message. It’s not about a picture. It’s about creating pictures in people’s minds… with words.
(Weirdo at Results Radio Townsquare Media)