So… I was searching on Google the other day. And I typed in “radio advertising in sioux falls”.

Son of a biscuit!!! I wasn’t at the top anymore. Who was? A radio station across town. Hey, good for them. They’re on top of page 1 for those search terms. Now… one thing I’m wondering is how they did it. I’ll get over it. But I’m going to see if I can oust them off that spot.

BUT let’s talk about what I found on that “radio advertising in sioux falls” page…

• A graph
• Some statistics
• And some check boxes so you can tell them who “your target” is

Pretty sweet.

Now, here I am thinking to myself, “Don’t be a poopy pants. Let it go.”

Ok. I will. Kind of.

The thing I want people to understand about Google searches is that the “internal Google gears and sprockets” are always changing. The only thing you can do is provide great content and VALUE to consumers on your website. When you do, Google will reward you.

Image courtesy of “sippakorn” / FreeDigitalPhotos.net

BUT BUT BUT… if you look at all the content on this blog, and then you look at the content of that other page, you’ll see that I have about a billion times more content and VALUE available. And the graph, statistics, and demographic stuff on that page really has very little to do with whether or not your advertising will actually WORK!!!!!!

Calm down. Breathe.  Ok.  : )

I could have dropped in rank only because I’m just a FREE wordpress blog and they’re an actual website. So, maybe I’ll convert this bad boy to a legit site and see what happens.

OR, if you have any suggestions, let me know.

Can you see what the difference might be if you advertised somewhere else? I hope so. If not, then I have some more work to do. But I bet you’ll really notice the difference when we meet face-to-face.

I can’t wait to talk to you about your business.  Have a groovy day!

Duane Christensen

SIOUX FALLS RADIO ADVERTISING blog

(workin’ my tail off at Results Radio Townsquare Media)

5/20/15 UPDATE – I think I found something to remedy my 2nd place ranking. Now… I’m going to see how fast I can overtake the top spot. It’s all an experiment, right?  : )

9/14/15 UPDATE – I re-took over the top spot in June. I love to learn about this stuff!  : )