Quick story. I’m having the exterior of my house painted. They’re on Day 2. And they should finish up today. BUT… it’s gonna be HOT. Hot hot. So, when they got here this morning, I opened up the window of my office and said, “I bet you’re gonna work fast so you can be done before it gets too hot.”
And I wasn’t trying to imply to them that they should bust their ass, so my house could be finished. I was just kind of feeling bad that they were going to be stuck outside on such a wicked hot day.
But the owner, Dana, said to me…
“I hear ya, but it’s hard to work fast.”
I stopped and thought about that.
He’s a painter. He’s working on the trim today. There’s some delicate work. If he rushes… then the quality suffers.
There’s “hustle” and then there’s “rushing”. There’s a difference. If I rush through any process of creating great ads for my clients… or skip parts of the sales process… then, the end result suffers. So, yes, sometimes it’s hard to work fast… especially when you’re in the good habit of doing the best work for your customers that you can. Which ensures that some day you’ll get a referral from that happy customer.
Here’s another quote – I think I heard it in the movie “Shooter”…
“Slow is smooth and smooth is fast.”
Slow doesn’t have to mean turtle-slow or sloth-slow. It can also mean “smooth-slow”. And isn’t “Smooth” something you’d like to be?
There are many times that I need to hustle. And that just means putting a little extra giddyup in my step and staying focused on my task at hand… and when that’s done, starting my next task. And the next. But I don’t rush something that shouldn’t be rushed. Because then the work suffers. When you can see the bigger picture, “smooth” and “hustle” will always bring you greater success in the long run versus just working fast just to get something off your plate.
Maybe you have employees and you wish them to work a little faster. It might not be “fast” that you want out of them. They might just need to quit with excessive “Lolly-gagging”. Or maybe they need more focus and direction. Don’t assume that faster work means more money for the company. Because if work suffers from too much “fast”… then, your customers will “smoothly” never be repeat customers.
We’ve hired our painter multiple times and referred him to others. And we’ll keep hiring him when we need his unique kind of “smoothness”.
Have a groovy day!