Ain’t Nothin’ Easy

I was going through some old marketing notes… and found something that I had written down and tore out of a journal-type notebook. Jagged edges, scribbles on it, but nothing written about WHY I wrote it or WHERE it came from. But I’m going to share it with you in a moment.

Things are a little uncertain right now with the Covid-19 virus… but there are some businesses out there who are innovating and putting their thinking caps on. There are categories that are seeing an increase in business. BUT a lot of local businesses are either way down, barely breaking even, or losing money. Those business owners aren’t sleeping well. They’re wondering if they can pay their employees or even keep their doors open. They’re concerned for their families. Their future.

The anxiety is high in this group of small business owners. It’s taking its toll on them. If you know someone like this, just reach out to them and ask, “How are you?” Don’t be afraid of the answer, just get them talking. You CARE about them, so, don’t go silent when they need someone to listen and help them get a few things off their chest. They’ll appreciate you so much!

Ok, so here’s the chicken scratches I found in a pile of marketing notes the other day…….

Ain’t Nothin’ Easy when it comes to good marketing these days.

Sure it’s EASY to spend money.

It’s EASY to place an Ad buy.

It’s EASY to try out the newest social media marketing.

It’s EASY to buy some ads on the new radio station, or the new billboard, the new bus bench, the new magazine, the new TV show, and on and on.

But it’s HARD to make advertising work. It’s hard and time-consuming to figure out what to say to consumers that will change perceptions and move them closer to buying from YOU and not from your competition.

Seth Godin said, “You’re going to need to go uphill in order to go downhill. The hard work is digging deeper than usual on the uphills – that’s the best chance you have to earn a downhill later.”

Making your marketing WORK… requires YOU to dig deeper.

Making your marketing WORK… requires YOUR MARKETING PERSON to dig deeper.

AND AT TIMES LIKE THIS… digging deeper is critical. It could possibly be life or death for your business.

At Results Radio, we don’t specialize in selling you radio, we specialize in making your radio advertising work. And keep working. And keeping your business growing. That’s what we do. Whether you need me or my team NOW… or in a few months from now, we’re ready to dig deep.

In the meantime, I would recommend that you find a few people to chat with about your situation. People who might not even always agree with you… but you appreciate their different perspective, ideas, creativity, opinions, etc. People who aren’t afraid to challenge you and make you DIG DEEPER…

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Cuz the future could quite possibly be brighter than we could have ever imagined….

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, SD

duane.christensen@results-radio.com