Radio Ads

Are Your Radio Ads “Skippable”?

/ Duane Christensen

When someone hears your radio ad… what do you think they do? Are they interested, entertained, or intrigued? Or are they annoyed, bored, or oblivious? There’s a great novelist and screenwriter, named Elmore Leonard, who has a quote that sums up how your radio ads need to be written. He said, “I try to leave out the parts that people skip.”

Radio Advertising for Sioux Falls

In 1972, Elmore read The Friends of Eddie Coyle by the late George V. Higgins. It inspired him to “loosen up” and not be as rigid, to get into scenes quicker; Fifty-Two Pickup, (1974) Swag, (1976) and Unknown Man No. 89 (1977) remain the essential trilogy of the Elmore Leonard sound, the setting no longer the old west, but urban Detroit.
It’s never a bad idea to “loosen up” with your radio ads.

Dude. That’s all you have to do.

The WORDS are THE MOST IMPORTANT PART OF YOUR ADVERTISING EFFORTS.

But unfortunately, most advertising you see or hear includes many “skippable” words within them. Don’t let it be yours.

How do you keep an ad from being skipped over? You have to put in the work up front. You have to do the research. You need to sit and think (yes, thinking is a lost art form – but if you get good at it, you can write your own paycheck). You have to get into the head of the people who want or need your product or service. What’s going through their mind? What do they care about? (Hint: It’s usually not how long you’ve been in business)

  • People want solutions to their problems
  • They want to buy from someone they can trust
  • They like to be entertained

And please, SKIP THE BORING AND IRRELEVANT STUFF.

So, remember those things when you’re putting your next radio ad together. If you think that radio ads are just the name of the business, a laundry list of what that business does, and the phone number 5 times, you’re going to be really upset with the lack of results you get.

“I try to leave out the parts that people skip.”   -Elmore Leonard

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, SD

605-940-7984

duane.christensen@results-radio.com

The Power of Sound

/ Duane Christensen

The Power of Sound

Radio advertising.  It’s affordable… it’s versatile… and over 90% listen to broadcast radio every week.  And overall… Americans, still spend more time with our radios than we do on Facebook.  And radio doesn’t melt your brain like Facebook does.  “Melt your brain” is my technical term for “makes you dumber, lonely, depressed, and narcissistic” (and it’s just my opinion – but look at the research).

Radio advertising has the potential to outperform most marketing mediums today.  Part of that reason is because of the power of sound.

Sound vs. Visual.  Which is better?  Which should you choose? You’ve heard that, right?  Or thought it? “I have a visual product.  Therefore it makes absolutely perfect and logical sense to use a visual advertising medium.”

Geez, it would sure be nice if advertising worked that way.  Simple.  Straightforward.  A step-by-step formula for advertising success.  Sorry.  Doesn’t exist.

Have you ever read a great article?  You didn’t read the whole thing top to bottom because of a picture.  A picture may have gotten your attention.  But the words are what kept you engaged.  The words that were being spoken by you silently in your head.

Has a song ever changed your mood or brought an old memory flooding back?  All the time!  Sound is powerful.

Has anyone’s words ever hurt you?  Sadly, yes.  And I’ve hurt plenty with my words.  Words I wish I could have back.

Something to think about.

My clients are getting great results because of the words we’re using in the ads… the stories we tell… and the people used to deliver that message.  It’s not about a picture. It’s about creating pictures in people’s minds… with words.  Spoken words.

Duane Christensen

Your Local Marketing Helper

Sales – Marketing – Copy Writing

Radio Advertising Ridiculousness

/ Duane Christensen

Roy Williams recently wrote a Monday Morning Memo that said…

“To accomplish the miraculous

you must attempt the ridiculous.

Before you attempt the ridiculous

radio ads

This image is only to remind you forgetful people that Valentine’s is in a few days. You at least should get a card. Better yet, write one yourself.
Image courtesy of “Stuart Miles” / FreeDigitalPhotos.net

you must announce it to the world.

If you don’t have the courage to announce it,
you must at least whisper it in the dark.
Because it must be spoken.
You’ve got to hear yourself say it.
And then you’ve got to take action.

Are you sufficiently ridiculous to do this?”

This was taken directly from his memo.  Click here to read the whole thing.  I forwarded that memo on to a few people whom I know are just a little bit crazy and just a little bit genius.  And I told them that I admired them for that… and I that hope to be those things some day.

There is no way in hell that I will ever make a real difference to anyone if I decide to “play it safe” every time and not be a little bit crazy.  Whether I’m writing a blog or writing a radio ad, I better not ever sell out.  I better not ever be someone who I’m not.  I’ve made it this far and have become somewhat successful because I tend to move to the beat of a different drum.  And that’s OK, right?  If it’s not.  I’ll move along.

Did you hear what Sam Smith said at the Grammys last night?  He said,

“Before I made this record I was doing everything to try and get my music heard. I tried to lose weight and I was making awful music. It was only until I started to be myself that the music started to flow and people started to listen.”

Did you catch that?  Only when he started to be himself…

And it’s a good thing that the Brits only care about “the voice”… unlike America where all the singers have to be pretty.  No, Sam Smith is not a super model.  He’s a great singer.  He’s a human being.  And he figured out that all he had to do was be himself.

Why is this post called Radio Advertising Ridiculousness?  Well, it started out about Roy Williams’ Monday Morning Memo called Are You Sufficiently Ridiculous.  But it turned into a bit of ridiculousness from me.  I guess if I’m not being different (in a pretty big way) from the other 200 advertising “executives” or salespeople in my town, I’m not going to be happy.  I’m not going to be as successful as I want to be.

I think I hold back.

I think I care what people think too much.

On the other hand, I’m not a complete “follower”.  And I think that scares people in power.  I think that makes them nervous.  And for what?  Life is too frickin’ short ain’t it?

So, when you want advertising that is going to be different enough from the other 5000 advertising messages being HURLED at people EVERY SINGLE DAY… to actually make an impact… then I’d like to sit down and chat with you. 

Would you like to forge ahead of your competition?  Would you like to be the pioneer who isn’t afraid to get the attention needed to grow your business?  Hey… me too.

Radio advertising doesn’t have to be ridiculous… you just need your radio ad writer to be!

Duane Christensen

SIOUX FALLS RADIO ADVERTISING blog

(Head pencil sharpener at Results Radio Townsquare Media)

Radio Advertising’s Superpower: What Can It Do For You?

/ Duane Christensen / 1 Comment
radio advertising

Image courtesy of “vectorolie” / FreeDigitalPhotos.net

Radio advertising’s superpower is long-term branding for a business. When a local Sioux Falls business wants to build a brand, be remembered, and reach a lot of people, there is nothing better than a good, consistent radio advertising campaign. Warning: You can’t release just any kind of radio ads out into the world…it has to be well-thought-out and strategic (which is our specialty). So, what can a consistent radio advertising plan do for you? Let’s get right to it. You like lists, right?

1) Awareness of your business. You become a choice to those who didn’t know about you.

2) Change perceptions about your business, service, or product…where perceptions need to be changed. Which will allow you to attract more customers and increase your sales. Duh, right?

3) Cause people to remember certain words or phrases when they need what you sell. And we anchor those words or phrases to your business name…so they contact YOU instead of a competitor.

4) Cause people to “FEEL” and “SEE” what it would be like if they were your customer. Get them to like you before they have ever bought from you.

5) Brand your business. When people think about, hear, or see your name, they KNOW WHAT YOU STAND FOR (or against)…and they feel good about that. Which immensely increases the chance YOU will be the business they choose to BUY from.

With all of the above 5 things cranking, you then get…

6) Consistent business growth. By consistently saying the right things to a whole bunch of people, you’ll keep attracting new faces. So, if you treat people right, and keep most of your current customers…your sales will continue to grow. You won’t have to wonder “how are we going to make some extra sales this month?” You won’t have to discount your services or slash prices of your products to get new business. You’ll be attracting the profitable people – not the wishy-washy ones who have to get everything on sale.

This stuff works. I have clients who’d love to tell you about it.

Let me know if you’d like to talk with me about marketing your business in the Sioux Falls area.

Radio advertising has received a bad rap by a lot of business owners. But only because they didn’t do it right. They didn’t understand radio’s superpower. And the advertising people they talked to in the past…didn’t understand how to unleash radio advertising’s superpower.

Duane Christensen

Results Radio Townsquare Media

Sioux Falls  SD

605-940-7984

duanechristensen.townsquareinteractive.com

Advertising on the Radio

/ Duane Christensen

Is advertising on the radio right for you?

In my experience, advertising on the radio can work wonders.  Radio can make local businesses famous.

I get calls like,

“I’m wondering what kind of ad package I can get on your stations.”

OR… they’ll ask if we have any “specials”.advertising on the radio

So, here’s what I say.  I tell them, if you’re looking for an ad package, you must already have a good strategy and the first few months of a radio campaign hammered out.  Pause.  More pause.  “Well…..I’m just looking to see what kind of rates I can get.  Because I can get some cable ads for real cheap.”  Oh, so you don’t even care if the ads work or not.  More pausing.

No…I don’t actually say things like this on the phone or in-person… I’m a little nicer or more subtle. But allow me to continue my pretend phone call…

So, after a few more questions from me, I tell the caller you can always find cheap rates…but not always find results.  If they’re interested in hearing more…I set an appointment.  If they’re not.  Then, I’ll send them to someone who’s willing to just sell cheap rates and ads that don’t work.

Is advertising on the radio right for your business?  It probably is.  Do some research on how many people listen to the radio…and how many hours a week.  I could tell you, but you won’t believe me.  The bottom line is that MOST people listen to the radio.  There’s something about free entertainment that people seem to love.  And free entertainment will never die.

Are you reaching enough people by advertising on the radio?

Ok, I’ll share some numbers with you.  Around 90% of people 13+ listen to AM/FM radio.  And that’s about 4 and a half times MORE than all other online radio options combined.  So, yes, AM/FM radio is still one of the greatest places to be with your advertising.

Now you know that radio has listeners.  A lot of them. Enough listeners to grow your business nicely.  But there’s a catch.  You can’t just throw any old twaddle onto the airwaves.  (I just learned a new word.  Twaddle.  I like it.)  The key to making your radio work is the message you communicate to the listeners.  Do they care about YOU and your business?  No.  Do they care about how you can help them?  Yes.  That’s the first thing to learn.

Oh…I forgot to tell you something.  Forget everything you’ve ever heard, seen, or read about advertising.  I’d be willing to bet what you think you know about advertising…will help put you out of business because of squandered ad budgets.

There are old rules that were once followed.  Like these…

1) Make sure your business name is mentioned at least 5 times in the ad

2) Put your phone number in the ad multiple times

3) Add your EXACT address to the ad (such as 2753 W. Doofus Blvd.)

4) Get a professional voice to make your ad sound like an ad

5) Always put music behind the voice

6) Make sure the ad sounds like a national ad

I’m sure there are a ton more…but they’re all equally ridiculous.  There is no formula for writing a radio spot.  If you want a formula, try this.  Try to make your ad NOT sound like an ad.  Why?  Because we’ve been pounded with twaddle 🙂  for years and years and decades and decades.  There are so many horrible ads hurtling towards us every day…our brain tells us to PLEASE not remember them.  Because they’re all soooo dumb and of no benefit to you.  Seriously.  Our brains are pretty smart.  It has the best built-in “crap” filters that you could never imagine.

The CHALLENGE to make your radio ads work to their FULL and OUTRAGEOUSLY ENORMOUS POTENTIAL is to fake out the brain.  You have to say things in your ads that your prospect’s brain won’t expect.  What I mean is that it can’t be predictable.  PREDICTABILITY in your radio ads will KILL your results.  That’s probably the most important thing to remember.

The problem is…you don’t know which words to use.  And you can’t begin to know which words to use until you form a smart advertising/marketing strategy.  And forming a smart strategy begins with your competition.  You have to stand apart from your competition.  Be something different.  Find a strength of yours that is not their strength (or at least they don’t advertise it) and THAT might be a superstar ad strategy for you.  Strategy formulation also trickles down into knowing WHO your customer REALLY is…and what they actually care about.  Or what they perceive to care about.

It’s tough for a business owner.  Or for an employee of a company that is “tasked” with the side duties of handling the marketing.  It’s tough because advertising and marketing isn’t what you KNOW.  You’re an entrepreneur.  I’d suggest finding an advertising guy or gal like myself (which is someone who tells you like it is – not some ad rep/order taker) and start spilling your guts to them so they can start creating a profitable strategy and advertising campaign for you.  This person must be a writer and a thinker.

Anyway…what was the question?  Sorry, I’m a smidge passionate about this stuff.

Is advertising on the radio right for a business like yours?

The answer is YES.  Advertising on the radio is good for you as long as you have something good to say.  Radio can work wonders for good businesses.  I’m a real life witness of that every day.  And radio can work all on its own.  The people are THERE.  They’re listening.  When you find the right thing to say to them…great things will happen.

And don’t be spreading your ad budget around to a bunch of different places! “Sprinkling” doesn’t work. You need to “douse” audiences. The “MEDIA MIX” talk is all B.S. You don’t have to advertise in 6 different places all around town. Start with a popular radio station (or two) …and “own” it. Make it impossible for people to have NOT heard your ad at least 3 times in 7 nights sleep! (That’s a technical / neurological thing with roots in the “Pavlov’s Dogs story” that ensures you’re doing that BRANDING thing right – but I’m not explaining all of that right now)

There are a bunch of local Sioux Falls advertisers who have put at least 85% of their total advertising budget into Radio…at Results Radio Townsquare Media. Who are they? I know you’ve heard their ads. And there’s a reason why they’re “Top Of Mind” in Sioux Falls and the surrounding 60 or 70-mile radius.

Ready? Let’s get to work!

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, South Dakota

605-940-7984

duane.christensen@results-radio.com

Radio Branding: Kicking the Crap Out of Direct Response Radio for Local Businesses

/ Duane Christensen

Good branding with radio has the potential to kick the crap out of direct response radio for local businesses.

So, if you’re going after that tiny slice of people who need your product or service now…you’re battling that whole slug of your competitors doing the same thing. “Gimme gimme gimme. Gimme the low-hanging fruit!” But what if you started telling people great reasons to like you and do business with you long before they’re ready to buy? Then it’s not so “noisy” out there in advertising land. For the most part, you can probably be out there by your lonesome sticking great things onto consumers’ brains. Then, when they DO need you, you’re the one they think of first and feel most confident about. 

But a good radio branding campaign takes more than “running spots” long-term.

It’s about making listeners feel good about your business…with a better, different, creative, and sincere message. 

Oh yes, it takes courage to start this. And some thought and patience. But the rewards are so worth it. 

Let me know if you’d like to learn more about this “radical” way of advertising.

I’ll even give you a list of my local clients who know exactly what I’m talking about. 

There are times you may have a need to have a sale or discount of some kind. Like getting rid of old inventory. But those price slashes and sales should be far and few between. Especially if you have a strong radio branding strategy and campaign.

And if you’re in the service biz, using radio to build a great local brand is something you should stop putting off. You were just waiting for someone to give you the help and guidance you needed, right?

There’s smart local marketing…and then there’s throwing money at things hoping and praying it sticks. Which would you rather have?

You’ll probably have a lot more Radio Questions that you’d like answered. Like “how much does radio advertising cost” or “which stations do you have”? And many more. They are all welcomed. I want you to be as comfortable as you can be about local advertising before you spend a dime.

Duane Christensen

Results Radio Townsquare Media rep

605-940-7984

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The Eagles – Great Storytellers

/ Duane Christensen

open book

Copyright : Ratchanida Thippayos

 

So, we saw the Eagles in Vegas. Wow.

What a great show. Well…everything except for most of Joe Walsh’s stuff. I just don’t get the “love” that so many give that guy. If you ask me, he’s rather annoying. But I could have listened to the sweet harmonies of the rest of the band all night long.

The first half of the History of the Eagles show was amazing. It started out with Don and Glen sitting in chairs with their guitars. They proceeded to tell stories in-between songs about how the band started, how they came up with some of the songs, the Desperado album, and so much more. They were a great pair of seasoned storytellers. I wish the whole show would have been like that. You could have heard a pin drop when those guys were looking back and reminiscing about the old days. We were hanging on every word they spoke.

Which brings me to your advertising. If you’re not sharing some stories in your radio ads…then you’re missing out on what could be. People don’t like to be advertised to. Well, not the way that we usually do – forcing all the wonderful things about a business down people’s throats. Gag. But when you tell an engaging story, you can sidestep the BS meter in all of us and get people to listen. You can get them to understand that you’re not like the others.

Tell a story! Share something interesting with all of us. What? You say you’re not that interesting? I disagree. Feed us some new information in story form, and we’ll listen. We will! Everyone loves a good story! But if say “Phooey!” and you opt for just giving laundry lists of dreadful features of your business, you’ll soon be jaded and say, “Radio advertising doesn’t work!” Well, I would know exactly why you said that…and would then love to prove you wrong. Actually, I have quite a few radio clients who would love to tell you about what happens when you do radio right and when you decide to share a good story. 

Tell me a story about helping someone out of a tough jam. Or about how you decided to go into this wacky business of yours. I bet a lot of people would find your stories interesting.

You don’t know what kind of story to tell? It might not come to you right away. You may need some people to brainstorm with you. You may need me to stop by and get the conversation started. I’d love to do that with you. OR… you could sit down with a guitar and pretend to be Don or Glen.

Have a great day!

Duane Christensen (radio ad writing guy / sales & marketing)

Results Radio Townsquare Media – Sioux Falls

605-940-7984

 

The Great Eraser of Advertising

/ Duane Christensen / 2 Comments

The Great Eraser of Advertising

Sioux Falls Radio Advertising

The great eraser of advertising is SLEEP.
Image courtesy of “Maggie Smith” / FreeDigitalPhotos.net

The great eraser of advertising…is sleep. And I’m going to give credit to my understanding of this…to Roy Williams at the Wizard Academy in Austin, Texas. When I went there for 3 days, years back…he literally changed how I looked at the world. And of course he also changed my understanding of how advertising works.

So, the great eraser of advertising is sleep. Every night we go to sleep, our brains purge all the junk out of our brains. It starts putting things like the hundreds of irrelevant marketing messages you were exposed to today into the proverbial trash bin. If it didn’t do this, our brains’ estimated 2500 terabytes of memory would fill up pretty fast. To put it another way, your brain has the potential to store about 2 trillion pictures of cats. Ha! But this is an estimate. Our brains are amazing and we’ll never truly understand how and why it does things.

So, how do we get a consumer’s brain to start remember the plumbing ads for Bob’s Plumbing? Or the mattress ads for the Princess Pea Mattress Factory?

For starters you need repetition to overcome the brain purging every night we sleep. You’ll need enough ads airing on the radio so that the average listener hears a certain radio ad 3 to 4 times per week. And after looking at radio listening habits across the nation, that equates to running 21 to 25 radio ads per week between 6am and 7pm. It’s the closest we can get to a formula when it comes to radio ad scheduling. Of course, there are other options regarding an ad schedule and the best use of your budget. And we can’t forget to take into account your competition and how much they’re advertising to the public.

This is how you get people to start remembering a business’ radio ads. Repetition is the first step towards branding. Just like Pavlov’s dogs, remember? The meat paste and the bell ringing and the drooling?

But getting the dogs to drool when they heard the bell wouldn’t have happened if Pavlov didn’t use meat. If he used lemon juice or Windex, he wouldn’t have got the results he did. In branding a business, there must be a message that’s pleasant and relevant shared with the radio listener that’s tied in with the business itself. You want to associate something good or something helpful with doing business with the particular advertiser who’s trying to get advertising results.

Otherwise…you’re just spouting words across the airwaves that nobody cares about – and will never have the chance to be remembered when people need what the advertiser offers. Amazing results from advertising will come when your ad is of the branding or relationship building nature that has a chance of making someone feel warm and fuzzy in a sense, when they hear it. And when you repeat those kinds of ads over and over, consistently, in a long-term plan, that’s when the “true branding” starts happening.

Then, your ads must also use words that aren’t boring us to death. They need to tell a story. They need to give us useful information. They need to “connect” with us and include a strong emotional element. We’re emotional beings. We like to do business with those we like and trust. Therefore, radio ads should always be increasing the listeners’ chances to like and trust an advertiser before they’ve ever even met them. Then, when the listener actually HAS a plumbing problem… when they’ve had enough of their sore back in the morning… they’ll definitely have Bob’s Plumbing and Princess Pea’s Mattress Factory among the top prospects or hopefully THE top choice for them to call.

Great advertising comes from the words you use…and the manner in which they’re used. I feel like I’m pretty darn good at that. Let me know if you’d like to talk about making your mark on Sioux Falls and the surrounding area. Thank you. Have a great day!

Duane Christensen
Results Radio Townsquare Media
Sioux Falls, SD
605-940-7984
duane.christensen@results-radio.com
http://duanechristensen.townsquareinteractive.com/

The “local” part of Radio

/ Duane Christensen

Why local radio advertising can work so well.  And will continue to…

I asked the finance guy at Papik Motors in Luverne a while back if he thought Radio was going to be extinct in 10 or 20 years.

He said, “No way! There will always be a big group of people who want to hear their local stuff.”

Which is how I feel as well.

radio advertising

Chad McKenzie

A lot of people listen to local radio. Satellite and online radio account for a very small percentage. Actually, AM/FM radio is listened to about 4 and half times MORE than online radio.  There are many reasons why people love local radio. Here are MY reasons….

  • To keep up on new songs that are heard on the radio first.
  • Local news and different perspectives of local news.
  • Witty commentary on local sports and local sports issues.

    Radio Advertising

    “Crash”

  • It’s easily accessible to me. When I hop in my car…it’s ON. When I’m at home on the weekends and want a “mood lifter”…I just push a button.
  • Variety. I have an iPod. I have access to iTunes on my phone. I listen to Pandora once in a while. But the radio plays music that I haven’t heard in a while…but still like a lot. Songs that I’ve forgotten about. Plus all the new stuff, too. Unless you’re one of those weirdos who ONLY listens to 80s music. Ewwwwwww.  I kid. But not really.   : )
Radio Advertising

Ben & Patty

So, anyway, if you’re wondering whether people still listen, the answer is Yes. And they will for a very long time. As long as radio station owners adapt and invest and understand that a LIVE and LOCAL, entertaining DJ is a powerful thing (like mine at Townsquare Media do!), then Local Radio will continue to keep its listeners.

Sorry that I didn’t add pics of all of our live and local radio talent. But you can find them and other station info HERE.

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

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Radio Ad Writing – The Search For Perfection

/ Duane Christensen / 1 Comment

Radio Ad Writing – The Search For Perfection

I put too much pressure on myself when it comes to writing radio ads. I have needed to write a couple scripts for two clients for about a week. I’ve been stressing. I’ve been waiting for some inspiration and spark. It hasn’t come yet.

In a perfect world, my clients would give me access to their brains whenever I wanted. But business owners are busy. They’re running a business! So, I need to take the info I’ve gathered from them in the past and look at it again. Look at it from someone else’s point of view maybe. Turn it upside down, I don’t know.

Or maybe it’s time for another 30 or 60-minute session with my clients…to gather and record new information. Sometimes I feel like I’m bugging them. Sometimes I feel like they don’t feel that their advertising is as important as I think it is. Of course, my worry is probably unwarranted.

Radio Ad Writing

The thing about “quality”…is that it’s not good enough. Anybody can be quality. It’s when you rise above quality that allows you to shine. I always want the ads I write to kick quality’s butt.

All of my worries are because I have a tendency to push towards perfection. Which I think is a good thing for my radio clients. It just tends to give me extra anxiety that I’m not sure I’ve learned how to deal with. So, maybe I should pull the reins back a bit and not get so crazy.

Good Radio Ad Writing Doesn’t Come With The Snap of Your Fingers

Instead of waiting for the perfect idea to pop in my head, I need to just start writing. Write, damn you! And it’s amazing once I start writing…better ideas follow. The only problem is that I forget to just start writing sometimes. Or maybe I’m not in the mood to write. I’m going to make a sign to hang in my office cubicle. It will say, “Just start writing, man!”

If my Sales Manager, Rick reads this…I’m sure he’ll be curious about whether I follow through. Oh, and Rick…sorry I’ve been sick recently. My viral illness spiraled into a painful case of pleurisy. But when the pain meds kick in…I’m fine. So, I’ll be writing today. Writing and helping out with laundry. The cool thing about being sick and “laid up” for a while is that it’s like a vacation for the brain. Once you start feeling better…you get a burst of energy and ambition. I’m hoping that time is today for me.

I know my radio ads help a lot of businesses grow and increase sales. I just want them to know that because I care and respect their investment so much…it turns me into the anxiety-ridden perfectionist sometimes. My radio ad writing comes and goes in flurries. Not sure if that’s the best way to “do this” though. So, the advice I’m giving myself today is, “Just start writing, man!”

As a business owner…if you feel your advertising people may not have conflicts like mine at all…or if you feel they may not be putting as much care and thought into your Sioux Falls advertising efforts, I hope you’ll reach out to me. I’d love to create something great for you. It’s not about the radio station or wherever you decide to advertise. It’s about the word in those ads. It’s about the emotions and pictures you can paint for people with radio ads. Great radio ad writing can make wonderful things happen for your business.

That’s all for now. Have a great day!

Duane Christensen

Results Radio Townsquare Media

Sioux Falls

605-940-7984