Method To The Madness

Does YOUR marketing person… have a method to their madness? Creating a radio campaign that REALLY WORKS takes more than transferring bullet points from your brochure into a radio ad. To “get the good stuff”, we need to talk. I need to ask you some questions… and dig deep. We need to find the real reasons why your best customers do business with you. We need to uncover some special things about your business (that you might not even know are special!) that your new potential customers would really care about.  It’s a process that needs to be done no matter what kind of marketing and advertising you do.

Duane Christensen

Who knew they still had photo booths in the mall?! (I don’t get to the mall very often)

I’ll ask you why you got into this crazy business in the first place. You’ll tell me some stories. You’ll tell me what you’ve been frustrated with in the past. Then, I’ll take my first set of notes from our “discovery session” and get to work. I need some music to get me in the right frame of mind (classical or film scores work great!)… I have to be comfortable… and zero distractions. I’ll develop an ad strategy that will set you apart from your competition and cause radio listeners to remember YOU ahead of any of your competitors when your ideal prospect needs or wants your product or service.

After that, we can devise a radio plan and get everything set in motion to start helping your cash register sing more often. Once your plan is implemented, I will continue to write new ads for you each month. We’ll keep telling people in new and creative ways about how you can be the best solution when the time arises. It’s local branding on a completely higher level.

If you become a valued client of mine… I’ll help you win your battles.

I’m also excited about a local marketing book I wrote. It’s called “Take a Bigger Slice”. It’s for small business owners. It’s to help you dramatically improve your local advertising. To check it out, click HERE

Duane Christensen


Sioux Falls, South Dakota

marketing strategies

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