Here are a few sample radio ads / spots / commercials that I created for clients that are either on the air now…or have aired in the past.
Most of them are part of an ongoing 12-month radio campaign.
TRI-STATE GARAGE DOOR (The best garage door company in the entire region! And great people!)
JUNA SLEEP SYSTEMS (Alisha and Justin had fun making this one)
ROTO-ROOTER (client of mine since 2004!)
SIOUX FALLS PSYCHOLOGICAL SERVICES (They help so many people!)
GLASS DOCTOR – Sioux Falls (Award-winning, class act, good people!)
CHADLEY CRULL FINANCIAL (Great dude in Brandon!)
HEIRLOOM CREATIONS (They’ve been on the radio with me for over a dozen years!)
SUMMIT CONTRACTING (Next time I build a farm shed or a grain bin… they’re my guys!)
JUNA is amazing! And fun to work with, too!
And More Below…
Any Radio Ad Example is, of course, subjective. I actually had a brief conversation with my wife the other day about different styles of radio advertisements. I said, “I don’t like the new Juna ad.” She said, “Not every ad has to be perfect.”
It got me thinking because of course there is no ‘perfection’. But there are all different kinds of people with different personalities and likes and dislikes. So, the Juna ad that I don’t like, is probably “perfect” for someone else. I like more humor and creativity… and nothing too “dry” or corny or a terrible attempt at wit. But some people are entertained and engaged by dry, corny, and semi-witty radio commercials. Others react more favorably to straight-forward, logical, and left-brained.
Can I ask you for a favor? If you “feel” something from any of the radio spots you listen to, let me know about it. I love feedback! Good or not-so-good. Thank you!
You can check out SO MANY MORE … here at my SoundCloud account… SoundCloud.com/SooFooRadioAds
These are all local Sioux Falls (or surrounding area) businesses in which I highly recommend. I choose to work with good companies who treat their customers right.
I’m an “account executive”, sales rep, marketing guy, ad writer, strategist, marketing consultant, advertising representative, blah bla blah bla blah, etc. I’m not the typical “radio ad rep”. In each radio spot, there are strategic reasons why we’re saying the things we’re saying in the ads. It’s not “shoot from the hip” and see what we can pepper. There is a lot of research and thought that went into each radio spot and ad campaign.
Duane Christensen 605-940-7984
duane.christensen@results-radio.com
Results Radio Townsquare Media
Sioux Falls, South Dakota
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