To answer the question, “How do you plan on making my advertising work for me?”…
I plan on squeezing every drip of juicy detail out of you that I can. That starts with asking questions you’ve never been asked by a typical advertising rep. These are NOT questions like, “How long have you been in business?” and “Do you have a website?”
Deep, deep “digging” is crucial.
Here is one question that can help you decide if you should buy advertising from someone –
“Mr. or Miss Advertising Rep, how do you plan on making this work for me?”