How many successes in your life can you account for…in which you didn’t have to put forth the time, effort, and work to get it? Success in your marriage? Time and effort. Success in parenting? Time and effort. Success in school? Time and effort. Success in business? Time and effort. Success in advertising though? Well, that should happen immediately! And there should be a 1-size-fits-all formula to make it virtually effortless! Something smells wrong here…

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Whether it’s in your business, your advertising, or in your life…there are things worth worrying about…and there are things that you shouldn’t be throwing such a fuss about. You may be ready to take some leaps of faith, but your friends or family are holding you back. They say it’s too risky. They say you’re a fool. They say that your advertising is too “in your face”. Are you asking THEM to do the things you want to do? Nope.

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