Window Company Might Need A New Radio Ad Strategy

November 8, 2013November 11, 2013 / Duane Christensen

Image courtesy of “domdeen” / FreeDigitalPhotos.net

Listening to the radio the other morning, a window Ad caught my attention. That’s good. That’s what it’s supposed to do. Well, it’s the first thing it’s supposed to do, but that’s not the ONLY thing it should do.

The ad started out giving reasons why someone might need new windows. Drafty, fogged up, condensation, etc. I immediately thought of a few of my older windows. Then, I also thought replacing my windows is not something I needed to do right away. They’re not that bad. Maybe my heat bill is a few bucks higher…oh well.

But here’s the thing that the advertiser failed to do. They failed to make me feel good about THEIR company. They didn’t give me any reason to trust them more than any other window company. All they did was educate me on the signs that I don’t have a perfectly efficient window. I don’t even remember the name of the company (because they failed to give me a reason to remember them).

Here’s the thing about windows. It’s not like buying groceries. People will take a lot of time to consider their options. And people also don’t need to replace their windows very often…or ever. So, the number of people who are in the market right now for new windows is very very small.

The window company radio ads should either be branding themselves to the public. Or they should have had a whopper of an offer, call to action, or added value mentioned in their ad…in order to make the people who really need new windows ACT NOW.

The best kind of advertising would be of the branding sort. The kind of ad strategy that glues a business name in the public’s mind. That series of ads would make me trust THAT company above all others. That company would cause me to feel good about their company. And they would tell me their stories in their ads consistently and repetitively over time on the Radio. That way…I’ll remember them and feel best about them when the time comes for me to replace my windows.

You might say, why not just always have a great offer or a discount of some kind and only attract the people who need your product or service at this very moment?

It’s because that percentage of the population is really small. And you’d be fighting against all the other window companies making offers as well. And then you mostly attract the people looking for the best deal. And you have to make one heck of an offer or discount available…decreasing your profits. Over and over and over and over. It’s an endless cycle of PANIC and a “what kind of deal can we offer this week or month to drum up some business?” kind of situation.

But when you get people to basically love you and trust you and REMEMBER you for wonderful reasons BEFORE they ever have a need for your product or service…then you attract a better kind of customer who is on the lookout for a trustworthy and high-quality business to buy from. That buyer is far more profitable. That buyer won’t get quotes from 17 different window companies (or whatever industry you’re in). They’ll start with you. You’ll either be on the TOP of their list of who to call, or you’ll at least be the top 1, 2, or 3. And that’s WAY better than being the 11th option…or not an option at all.

See what I mean?

Radio can work wonders for you…when you have the right strategy and the right kind of branding message that causes people to remember you for the right things.

You might not even know that Radio Advertising can work really well. You might be considering a “mobile” ad campaign because everyone has mobile phones, right? That’s gotta be the best way to find a new customer, right?

And all that time you were wondering what new technology you could dive into to capture new customers…Radio was always there. And always with the huge potential to help grow your business. But you just weren’t using it correctly.

I hope this example from the window company radio ad helped shed some light on things for you. It’s not that the radio ads can’t help them. They can. Especially if there aren’t a lot of other window companies advertising. You can win a little just by default if your competition isn’t doing much advertising. But it’s just my opinion…this ad campaign can be much much better.

If you have any specific questions about radio advertising or about any other kind of advertising (digital, text campaigns, TV, print, etc.), all you have to do is ask. Either email me or call me. Let’s sit down and figure out the best things we can say to your potential, profitable new customers. Let’s talk over your options.

I want your advertising to work for you. I want you to see business growth and prosperity year after year. Let me know if you’d like some help.

Thanks. Have a groovy day!

Duane Christensen

Results Radio Townsquare Media (8 radio station group)

Sioux Falls, South Dakota

605-940-7984

duane.christensen@results-radio.com

I write this blog on behalf of my sales and marketing career at Results Radio Townsquare Media. My goal: Help more local business owners get more for their advertising buck…and be thrilled with the results.

Better Ads = More Buying Power

October 4, 2013December 2, 2013 / Duane Christensen

You want to advertise, but you also want to invest WISELY.

Let me help you spend your money. Just kidding. Let’s help you get MORE for your advertising investment, eh?

Here’s how this works.

Let’s say you were going to hire an AVERAGE or below average advertising person. They’ll gladly take your money…and then sloppily put together some ad with no idea about whether that ad might work or not. OR they’ll tell you that you have to air 42 ads a week regardless of your type of business or your local competitive situation. You’ll end up spending more money…and getting less in return if you go with this option.

What’s the other way to go? You can have better ads (or commercials – whatever you want to call them) When you have better ads and a better overall strategy fueling your ads, then you don’t have to BUY as many ads to air each week. Seriously. I’m not makin’ this crap up!

When you’re actual advertising message “hits the mark” with your targeted prospects better…then they have more impact. Here’s a totally made up scenario…

You’re told that you have to buy a lot of ads to make it work. So, you buy 45 ads a week. The ad itself is nothing special. But you’re “getting your name out there”, right? You’re disappointed with the results.

Then, you decide to do it better. You call me. We talk. You understand how advertising works a lot more just because we had a 20-minute conversation. You’re a bit more optimistic, hopeful, or maybe even excited now. I put a plan together for you. Instead of 45 ads a week on the radio per radio station, I suggest 24 to 30. Then, I come up with a better ad. Or series of ads. And then those ads start working. They’ll start working when a lot of thought is put into the plan in the beginning. There’s a foundation at the heart of it that will allow everything to work better, faster, and just plain WORK!

So, I’m not only going to be able to save you money initially, but you should be MAKING more because the advertising you’re doing with me and Results Radio will be pulling in more profitable customers to you. Then, all you have to do is make those customers happy and tell a few people about you…and Boom things start really crankin’ for you. Life is good!

With the money you’re saving initially on fewer ads each week…you could probably advertise on a 2nd radio station for the same money that the “average” ad person would have proposed!

Image courtesy of “stockimages” / FreeDigitalPhotos.net
MORE BUYING POWER!

Do you understand now that BETTER ADS WILL GIVE YOU MORE BUYING POWER?

BUT…none of that has a chance to become reality until you call me for an initial 20-minute conversation. Maybe it’s over coffee. Maybe it’s in our cozy little library at Results Radio. Maybe it’s in our top-secret brainstorming room with cushy, colorful chairs.

I’m a nerd about this stuff. I’m YOUR nerd…if you’ll have me. Let’s chat. I’d love to help out! I’d like to help you reach your business goals. What? You don’t have any? You should get some, because then you can get excited when you reach them. What’s your Sioux Falls or surrounding area market potential? Can you double your revenues? Triple them? Set some goals. I want to help you reach them.

Thanks for reading. Have a groovy day!

Duane Christensen

Results Radio Townsquare Media (8-station radio group)

Sioux Falls

605-940-7984

Let me add a little disclaimer here. Not every situation is the same, but this is a pretty frequent scenario I just talked about. And no, not every ad person will help waste your money faster. But I’ve seen too many who do not have your best interest at heart…or not have the knowledge to make your advertising work for you.

It’s All About You. Wait…No It’s Not

September 18, 2013September 18, 2013 / Duane Christensen

If you and I meet some day for the first time, I’ll be completely honest with you. I’m going to tell you that your radio advertising isn’t about YOU. I’m going to be honest with you because I actually care that your advertising works. I really really care. I’d rather you be happy with me…than upset that your ads don’t work. I’m addicted to the feeling that I’m doing good for my radio clients.

Image courtesy of “Stuart Miles” / FreeDigitalPhotos.net

You may say that you want certain words and phrases in your ads. I may agree…and I may not agree. If your ad is mostly customer-focused and talks about how you help your customers avoid frustration or make them happy, we’re on the right track. If your ad (and ad campaign) talks mostly about YOU. I’m going to tell you WHY that won’t work. And I’ll help you understand the basic psychology behind effective advertising.

Once we figure out what a good strategy will be to set you apart from your competition, and figure out some things to say in every ad that will help cause people to subconsciously say, “Duh. I’d be pretty dumb to do business with someone else,” then it’s pretty smooth sailing from then on. Then, we won’t have to start from scratch every time you need a new, fresh radio spot to hit the airwaves.

Please don’t “try” radio to see if it works. It works. The only reason it would ever NOT work, is if the ads were scheduled too sparsely, or if you’re saying things in your ads that nobody cares about. If you do that, your ads will be “invisible”. And invisible radio ads are a big waste of money, and you’ll be disappointed.

That’s why you WANT me to be honest with you from the start. Not just take your money and run for the hills. You want me to share things with you that you might not see “from the inside”. It happens to the best of business owners. They forget to look at things from the consumer’s point of view. What may seem significant to you and your business, might not matter much to the average joe or jane and their families.

The only ways that your advertising is about YOU are that 1) You’re the one paying for the advertising and 2) we have to tell the listeners which business to contact (YOU!) when they want those wonderful things that you offer – less frustration, better life, headache relief, money savings, etc.

When you want to attract a consistent flow of profitable, new customers, I have what you need. It’s not a pill, it doesn’t come from a magic wand; it comes from putting some serious thought into what it is you want to accomplish and what your customers really love about what you offer. Let me know if you’d like to discuss your future and your new radio advertising plan.

Have a great day!

Duane Christensen

Results Radio Townsquare Media

Sioux Falls, South Dakota

605-940-7984

I work for Results Radio Townsquare Media. I write this blog on behalf of my own sales career within the company. I’m passionate about what I do. Making advertising work for you IS the most important thing that I do. It’s what fires me up. What do I do? I write ads, think strategically with your best interests in mind, create ad schedules so your message can be heard, and I become very familiar with your business and what your customers care about.

I Want My Pot Roast NOW!

July 23, 2013 / Duane Christensen

Great success with your Radio Advertising is like a pot roast.

You’d love it if you could cook a pot roast in 10 to 20 minutes…but you’d be disappointed. You’d love it if your Radio Advertising worked at its maximum level within the first week or month you’re on the air with your radio ads…but you’ll be disappointed.

That delicious pot roast takes some time to fully cook and bring forth all of its juicy, meaty goodness. And it’s the same for your radio advertising…

Image courtesy of “-Marcus-” / FreeDigitalPhotos.net

But it’s well worth the wait when you bite into that roast. And your radio advertising will be well worth the wait when it starts getting into the minds of the listening audience (and sticking).

Let’s compare this to Direct Mail – the microwave popcorn of advertising.

Direct Mail gives you almost everything it can give you…immediately. Heck, “they” even say you’re supposed to commit to at least 4 mailings to a particular list before you can see any real results. So, why would you only do Radio for a few weeks and then abandon it when you’re disappointed?

What radio does that any Print advertising cannot do…is settle into your memory. Branding. You can become “the one” most people remember when they need what you sell. Wouldn’t that be cool? You can be “the one” people FEEL BEST ABOUT when they need what you sell. Do you know what the glorious results of that are? It means growth. It means you don’t have to put a “special offer” or discount into every ad. More profits. Better customers who value what you stand for, not people only looking for “a deal”. And that happens because of SOUND. You can stick into someone’s head with a good message faster and more sticky by using the power of Radio sound and repetition. (think Pavlov’s dogs – bell ringing)

How long is your product or service buying cycle? Which means how often to people need you? Every week? Every year? Ever 5 to 10 years? Your answer depends on how fast your advertising will work. If you’re selling mattresses, I’m going to make you a much happier advertiser with Radio versus your print advertising or Direct Mail campaign. Are you a remodeler, home builder, plumber, roofer, garage door company, farm implement dealer, furniture store, glass company? Same. Not everyone needs you today or next week or next quarter…that’s why it makes more sense to take the road to branding and getting into your prospects’ minds as one of the best, safest, most trusting place to buy from when they need you. You can’t make that happen with Direct Mail or the newspaper or a billboard.

You can’t do that with a crappy Radio message either. That’s why I focus on crafting a radio ad campaign strategy that lays the foundation for getting people to feel most comfortable with YOU…instead of any of your competitors.

So, let’s be patient and do it right with a tasty pot roast instead of settling for pop tarts or microwave popcorn. Let’s start the conversation. Give me a buzz and we can discuss your unique situation.

Side note: When you’re on the Radio…any Direct Mail piece you supplement your Radio campaign with will have more impact. Just make sure you have a bold message to share. Get noticed. People aren’t waiting patiently for your next advertisement. Every radio ad, postcard, thank-you note, etc., needs to pack a little punch.

Thanks for reading and have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

605-940-7984

My work website: http://duanechristensen.townsquareinteractive.com/

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.

I’m a 39-year-old ad writer, radio marketing guy, and business helper. I’ve been learning and growing at Results Radio since 1998. I’d like the chance to show you what we can do for you.

Radio Advertising: How To Find Success and Results

May 31, 2013June 27, 2013 / Duane Christensen

How many successes in your life can you account for…in which you didn’t have to put forth the time, effort, and work to get it?

…

Success in your marriage?

Time and effort.

Success in parenting?

Time and effort.

Success in school?

Time and effort.

Success in business?

Time and effort.

Success in Cheesecake making?

Time and effort.

Success in advertising though? Well, that should happen immediately! And there should be a 1-size-fits-all formula to make it virtually effortless!

Something smells wrong here.

Image courtesy of “Naypong” / FreeDigitalPhotos.net

I’ve made the occasional mistake of letting a business owner advertise “the wrong way”. I gave a recommendation, but they rejected it, and put forth his own terms. Even though every other ounce of advertising he’d done in the past could have been considered less than successful, he wanted to keep doing it the same way.

There is actually a rough formula for advertising success…but two important factors in that formula are time and effort. And this is so important in Radio advertising (but also most advertising). Don’t you plan on being in business for longer than 2 weeks? Then, why do you keep searching for short-term, magical advertising successes?

Can you tell a child to “Be good” just ONE time…and that child grows up to be a generous, caring, benefit to society? We wish.

All lasting, good things that we acquire throughout our lives require time and effort. Of course, you can add in other ingredients to the recipe, like discipline, patience, nurturing, intellect, etc. But I need you to understand that advertising success isn’t automatic. Just because you’re “on TV” means nothing. Just because you’re “on the radio”, “in the newspaper”, or “on the Internet”… means nothing.

When you want to “do” advertising in Sioux Falls (or anywhere) the right way, call me and let’s get to work.

Have a great day!

Duane Christensen

Results Radio Townsquare Media

Sioux Falls

605-940-7984

I write ads, prepare radio schedules, create strategies for your ads (so you can stand out from your competition), give online and other marketing advice, and will keep your advertising fresh and new. I hear a lot of ads that air for 6 months or more before they’re changed out. That’s way way too long…and it’s not doing you any good. You have a lot of things you can share with the public that will help you become a trusted resource to them. Then they BUY. Let’s do that!

My Results Radio Townsquare Media website: http://duanechristensen.townsquareinteractive.com/

That Big Group Of People You Forget About

May 1, 2013 / Duane Christensen

I’m re-reading a couple of books. One of them is about direct-response advertising. The author is a vacuum cleaner store owner. Through years of trial and error, this business owner talks about how to grab the low-hanging fruit with special offers and magical headlines in print advertising. And also with Yellow Pages. It’s a book written about 15 years ago, I believe.

Image courtesy of “xedos4” / FreeDigitalPhotos.net

Then, the next book of his, he’s talking about how the economy sinking, really hurt his business and he knew he had to figure out what to do online. He talks about the decline of newspaper and the Yellow Pages…and that the majority of people are searching online for local businesses. So, he discusses how he dominates page 1 of Google searches at no cost. And he doesn’t pay for SEO. (I can help you do this too)

But…he talks about ALL the people he was forgetting about when he was only advertising with print and the yellow pages. He had forgotten about that group of people not quite in buying mode…but in research mode. The ones that were looking for answers to questions…and also looking for a business they might be able to trust. That group of people is mucho grande! That group of people is at least 10x the size of people who are ready to buy at this instant. So, his philosophy is to provide content online for those in the gathering information stage. Win them over BEFORE they decide to buy. Awesome! He gets it. But what nobody has taught this business owner is that the right kind of radio advertising is one of the best ways to win this huge group over. (It all depends on what you SAY to these people in your advertising)

Many business owners have only been told that your advertising must bring you instantaneous results…and that every penny you spend must be trackable. That’s great, but first, most advertising professionals don’t even know how to give THAT to you. So, you end up wasting money month after month, chasing something you’ll probably never find – Results that pay you back – Return on investment greater than what you invested in the first place.

So, back to radio…and that huge group of people you’re forgetting about. Using radio to talk to people 1) before they need you, 2) while they’re in research mode, and 3) when they’re ready to buy, is what will make you go, “Oh, yeah, this is nice.”

But that’s the tricky part. I’m not saying it’s Radio that is the Magic Key here…it’s talking to people like you actually care about them. It’s sharing a message of helpfulness and getting people to trust you before they’ve even met you. RADIO just happens to be one of the best mediums to get that kind of message across. People are listening consistently to radio. At all times of the day!

So, when you’re wondering how to take your business to the next level, and go after that big group of people you’re forgetting about…give me a shout. I’m here to make this process as easy and stressless as possible.

Have a great day!

Duane Christensen

Results Radio Townsquare Media

Your Radio Headline

April 14, 2013April 15, 2013 / Duane Christensen

Sioux Falls Radio Advertising blog…

Your Radio Headline

“It all starts with the snotty noses and green boogies.”

“I talk trash all day long.”

“Chainsaw juggling…”

“We have some fantastic sewing machines that are barely street legal.”

Image courtesy of “Ian Kahn” / FreeDigitalPhotos.net

“When your car gets a case of the crinkles…”

“What did the dog psychologist say to the dog patient?”

“Every year, there are more than 40,000 toilet-related injuries in the U.S…and I hope I’m not one of them this year.”

THESE are just a few radio ad headlines from past ads that my clients were daring enough to go with. They may not seem “daring”…but you wouldn’t believe how “SAFE” most business owners want to play. And if it came right down to it, I bet you would hesitate for a minute (or a week) before you gave the OK on one of these headlines.

But you know what? A headline that catches people’s attention like these…is part of the formula. Yes. I have a formula. Or I think it’s about 4 or 5 different radio ad formulas. Subconscious though. I wouldn’t now how to even explain them.

For example…

I don’t even remember why chainsaw juggling came to mind…but it caused me to compare chainsaw juggling to all of the things small business owners juggle every day.

I pictured in my mind what a smashed up car looked like. It was crinkly. So…that’s where the “crinkles” line came from for the body shop ad.

And what better way to lighten up a “psychology conversation” than with a dog psychologist joke?

I’m not a good organizer…I’m not a list maker…I’m not an accountant… so I think that makes me better at some of the creative stuff. Of course, I still have lots to learn. Even though I’ve been writing radio ads for about 9 years, I can see how I improve year after year. If you don’t strive to improve and learn consistently, you’ll get left in the dust. I don’t plan on getting left in the dust, I plan on being ahead of as many marketing people as I can. But… (I’m off track) back to the HEADLINES!

Don’t be afraid to be different with your headlines. They’re like the ad for the rest of your ad. If you don’t hook’em at the beginning…you’re screwed. And then…keep ’em interested all the way through. Don’t bore us to tears with the rest of the ad. Tell me something I don’t know. Tell me something that could cause me to make a new decision based on new information. Then wrap that around strong words and voices and inflections and realness and sincerity. A bit of humor doesn’t hurt once in a while either (but don’t go overboard – most national advertising is all humor and no selling – big fat wastes of money).

So, that’s the end of this hodge-podge blog post. Maybe my headlines I listed could give you a few sparks of your own. Just don’t be too “safe” with your headlines and your advertising in general. Being too “safe” is what will let your competition pass you by.

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

(I work for Results Radio Townsquare Media – call me) 🙂

605-940-7984

duane.christensen@results-radio.com

…

8 radio stations – radio commercial writing and production – strategy – sales – yada yada yada (whatever is right for you…that’s what we’ll do)

Of course you have questions. Rates? Cost? Stations? Just ask.

Small Business Advertising: Horsepower & Flavor

March 13, 2013October 23, 2014 / Duane Christensen / 1 Comment

What if you decided to give $20 to the first 100 people who called a special phone number? No strings attached. You call…you get twenty bucks.

So, would an online ad work to advertise this cash giveaway? Absolutely.
Would newspaper work? Yup.
Would Radio work. You bet it would.
TV, Billboard, or Facebook ads? Dang right it would.

All advertising mediums give you access to an “audience”. You get access to PEOPLE. When you buy advertising space or spots, you are renting an audience. Some ad mediums just have bigger audiences than others. It’s part of the reason why one might cost more than the other.

Image courtesy of “M – pics” / FreeDigitalPhotos.net

So, doesn’t that help you realize that all advertising mediums can work? All you’re trying to do is reach people with a persuasive message.

Think of it this way…

The Porsche 911 Turbo – everything about it drips performance, class, and testosterone. But what if the legendary Porsche engine is replaced with something you would find in an old Yugo? Performance just went down the toilet. It’s the same with your advertisements. The MESSAGE IS THE ENGINE. The message is what drives your advertising success. Without a message that has “beefyness” to it…you might as well save your money.

But before you just pick an ad medium to get your message across, you need to understand that each have different ways to be most effectively used. Some allow you to use a lot of words. Others are for short, direct messages where the point you’re trying to make doesn’t need a lot of explaining. Radio and TV can tap into emotions and make a huge impact when used properly. Personally, I like Radio most of the time versus TV for small businesses. It’s easier to produce an ad. And cheaper. Plus, you can make people visualize whatever you want in a Radio ad.

The greatest branding gets us emotionally involved. Print and Internet advertising can make things happen pretty fast when you use a picture of a product, a punchy headline addressing a problem, a possible solution, and a sweet bonus offer at the end. They each have strengths and weaknesses and

Image courtesy of “lemonade” / FreeDigitalPhotos.net

have different rules to be followed regarding placement, the number of ads you buy, and the length of time you run those ads.

Just remember that the message is what drives advertising success. Give your message some FLAVOR! Are you going to serve up some high school cafeteria turkey loaf? Or would you rather give them a piece of Mom’s blueberry pie that causes them to sit back, shut their eyes, and roll them back into their head? If you want above average advertising results, you have to advertise with horsepower and flavor.

Duane Christensen

Results Radio Townsquare Media (marketing rep)

Home

Patience and Diligence When Starting Your Radio Advertising

March 12, 2013March 12, 2013 / Duane Christensen

What should your radio ads sound like?
What kind of style?
Who should voice them?
Should you use humor or no humor?
Emotion or intellect?

These are all good questions. And they are questions that won’t get answered all at once. The more I talk to you, the more the answers will surface. Or sometimes smack me in the face. It’s amazing how many times I’m talking to a Sioux Falls business owner, and I’m asking questions left and right and listening, wondering where the “gold” for the radio ads will come from. And then… from out of left field, they’ll say something that dang near makes me fall out of my chair. They’ll say something that could possibly be the shiny nugget to make it all work. Almost as if it was sent down from the heavens (and they don’t even know they said anything important).

And then, another and another, and pretty soon I have 3 to 5 pages of scribbly notes with circles and underlines and capitals and exclamation points.

Image courtesy of “digitalart” / FreeDigitalPhotos.net

It doesn’t always happen in the first meeting. Usually not. But this is what you need to expect when you’re calling someone for local advertising help. You should expect it…you just won’t usually get it. So, LOOK OUT… Most will sell you an ad package and then give a few notes to a production person back at their office. They’ll say, “Make an ad out of this. It starts tomorrow.” Can you see where your results may be non-existent from this method?

I won’t start a radio advertising campaign for you if I’m not completely confident it will “move the needle” for you. If it takes a month to get it right, that’s better than pulling the trigger prematurely and wasting your money, wouldn’t you agree?

If you’re a local Sioux Falls area business person who would love to stop “shootin’ from the hip” with your ad budget…and finally start making more from what you’re investing…then we need to talk. Are you just a teensy weensy bit competitive? It really helps. It’s almost required. If you’d like to grow your sales, an intelligent and creative advertising campaign would most likely make you a much happier human being. I’d like to help make that happen.

How much can you grow? How fast? What will it take? All good questions that I’d love to help you answer. Radio advertising isn’t a one size fits all sort of thing. If you’re sold a package by someone else and then put on “auto-pilot” …don’t expect too much for “results”.

What do I do for my clients who are on the radio right now? What would I do for YOU once you’ve started with an exciting new radio plan? I always have my radar up for the next great ad idea that can move someone a lot closer to doing business with you. We change the ads up about once a month depending on how heavy your ads are scheduled. There’s a limit to the number of weeks an ad can run before it gets “played out”. So, we keep it fresh – it’s in your best interest.

Thanks for reading. Have a great day!

Duane Christensen

605-940-7984

Results Radio Townsquare Media – Sioux Falls

Sioux Falls Radio Advertising blog

https://siouxfallsradioadvertising.com/

What Are You Saying in Your Sioux Falls Radio Advertising?

February 21, 2013March 12, 2013 / Duane Christensen

I live, work, and play in Sioux Falls. Usually, I listen to the radio for the music, the sports talk, or the news talk. Mostly the music. But once in a while I scan all the radio stations I can tune in… and listen to the radio ads. Because I’m a geek, I know. But you gotta know what’s out there, right?

Image courtesy of “stockimages” / FreeDigitalPhotos.net

Anyway, I realized that there are a lot of businesses being under-served. They need help. They’re being sold “radio” instead of being offered a way to grow their business – a way for their advertising to actually work. Can you imagine if you KNEW that your radio advertising was working for you? Instead of just thinking of it as a necessary evil. Wouldn’t that be nice.

The way to make it work is to FIRST take what you “think” radio advertising should sound like… crumple that up into a ball… throw it on the ground… and grind that into oblivion. Then burn it. There is a lot of radio advertising out there where I can pretty much guarantee that it’s a big waste of money. All because you’re not saying the right things in your ads. You’re not saying anything worth listening too.

People aren’t listening to radio ads like I do. Remember, I’m the geek that purposefully listens intensely to advertising – nobody else does that. You need to say something that inspires, is creative, tells a story, shares new valuable information in an understandable way, is authentic, or makes people smile… or all of the above.

When you say something worthy in your radio advertising in and around Sioux Falls… you’ll be shocked at what it can do. I’d name off all of the things I hear in ads that is utter nonsense and completely snooze inducing, but the list is too long.

How would your best customer sell someone on your products, services, your employees, or your company as a whole? Start there. Or call me. I’d love to talk about your local advertising woes… and help you out.

Have a great day!

Duane Christensen

Sioux Falls Radio Advertising blog

Results Radio Townsquare Media – Sioux Falls

https://siouxfallsradioadvertising.com/

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