The “local” part of Radio

Why local radio advertising can work so well.  And will continue to…

I asked the finance guy at Papik Motors in Luverne a while back if he thought Radio was going to be extinct in 10 or 20 years.

He said, “No way! There will always be a big group of people who want to hear their local stuff.”

Which is how I feel as well.

radio advertising

Chad McKenzie

A lot of people listen to local radio. Satellite and online radio account for a very small percentage. Actually, AM/FM radio is listened to about 4 and half times MORE than online radio.  There are many reasons why people love local radio. Here are MY reasons….

  • To keep up on new songs that are heard on the radio first.
  • Local news and different perspectives of local news.
  • Witty commentary on local sports and local sports issues.

    Radio Advertising


  • It’s easily accessible to me. When I hop in my car…it’s ON. When I’m at home on the weekends and want a “mood lifter”…I just push a button.
  • Variety. I have an iPod. I have access to iTunes on my phone. I listen to Pandora once in a while. But the radio plays music that I haven’t heard in a while…but still like a lot. Songs that I’ve forgotten about. Plus all the new stuff, too. Unless you’re one of those weirdos who ONLY listens to 80s music. Ewwwwwww.  I kid. But not really.   : )
Radio Advertising

Ben & Patty

So, anyway, if you’re wondering whether people still listen, the answer is Yes. And they will for a very long time. As long as radio station owners adapt and invest and understand that a LIVE and LOCAL, entertaining DJ is a powerful thing (like mine at Townsquare Media do!), then Local Radio will continue to keep its listeners.

Sorry that I didn’t add pics of all of our live and local radio talent. But you can find them and other station info HERE.

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls


When I Need To Change It Up

My choices for “auditory entertainment” are Radio and my iPod. Not one or the other. I listen to the Radio more often because I like the local people. And to hear new music. I don’t spend hours on my computer looking for new music on my iPod. I like to hear what’s new or fairly new, and I get that from the Radio – then if I like a new song, I’ll put it on my iPod.

Chad McKenzie – KSOO AM 1140

I love music, but when I want to CHANGE IT UP…I tune into talk radio. One of my favorites is Chad McKenzie in the morning on KSOO AM 1140. He’s light-hearted, fun, and a heck of a nice guy, too.

His show makes me smile.

As far as advertising goes, I feel KSOO is one of the best places to be. Talk radio listeners are “active” listeners. You don’t have to air quite as many ads as you do on a music station to make an impact.

If you’d like to talk to a fairly big audience, I always recommend KSOO as one of my top choices. Some people only want to advertise on music stations…but I don’t get that. People are people. Let’s just make sure we say things in your ads that make them want to buy from YOU instead of one of your competitors.

Have a great day!

Duane Christensen

Results Radio / Townsquare Media

Sioux Falls Radio Advertising blog

For more help with local advertising performance, and advice concerning what you should actually SAY in your ads to make them work better, consider my local advertising book, “Take a Bigger Slice”. Or click HERE to read a bit more about it. Have a great day!