I don’t care what size of market you’re in… the majority of the advertising stinks. Which means the ads aren’t working on people. These people are “up for grabs”. You could begin a long-term ad strategy to win over a healthy portion of those people. These are people who don’t know WHERE to go for a product or service… so they search the internet. And what do they usually find? A list of hopefully relevant businesses in which they most likely know nothing about. It’s a crapshoot. See? They’re up for grabs!