Who looks at newspaper ad inserts? There are 4 categories of people.
I just received a letter in the mail, informing me that one of the radio ads I did for a client… won FIRST Place in the South Dakota Broadcasters Association’s commercial awards. Cool!
What’s it gonna take?
Do you want to reach a lofty goal? Do you want to double your revenues? Do you want to be the most well-known business in your market? Then, you have to ask yourself a tough question…
If you don’t have an ad budget, you need to set one. Usually, anywhere between 3% and 12% of revenues. It depends on whether you’re a service biz or a retail biz, profit margin, location, and how aggressive you want to be (competitive landscape, speed of desired growth, etc.).
Which ads are the ones that really work great? Which ads are the ones that bring in the cash? Here are 5 results you can expect (that you didn’t expect) from great ads…
I write radio for many small businesses. When we take our time and find the right things to say in the ads…growth is not far behind. Return on investment from radio done right, far exceeds what can be accomplished with print and outdoor (passive) advertising.