DVR

I watch more TV with my DVR

/ Duane Christensen

Yes…I watch more TV with my DVR.

DVRs are great for someone like me.  Probably for you too.  We’re busy, right?  When I’m not working, I’m busy with family, camping, yard work, family, movies, playing with my daughter, honey-do lists, and family.  So, when I get an hour or so each night to unwind, I can play one of my favorite TV shows whenever I want.  And my DVR allows me to fast-forward the commercials.

Before DVR, I would have to watch my favorite shows when they were scheduled to air.  But I’m busy…so that didn’t happen very often.  Yes, DVR does help me watch more TV programs – but NOT more commercials.

How many other people are the same?  How would a business owner effectively reach a TV viewer with a TV commercial?

I’m 37 years old, I don’t watch the news, I don’t read the newspaper very consistently, and I’m on the go quite a bit.  I don’t see many TV commercials or newspaper ads.  How do you, as a business owner, plan to advertise to me?

Two ad mediums come to mind: Direct Mail and Radio.

The average radio listener logs in about 23 hours of radio per week.  It’s a heck of a lot more affordable to reach that person with radio than with TV or newspaper.  AND you reach them more times, consistently.  Which is KEY.

What can you get with $1000 in a week on TV?  Not much.  Especially, after you’ve paid for the production of the commercial.  Newspaper?  1 or 2 ads maybe.  If that.

Direct mail could be a good combination with radio, if it’s done right.  You can’t just put your name, phone number, and a pretty picture on a postcard, and pray for your phone to ring.  So, how would you get my attention with a direct mail piece?

Make the headline the most noticeable part of it.  And make sure your headline is solving a problem I have.  Solve the problem of your prospect.  Your headline can also be a “teaser” with the notion that you can solve a problem.  It should give HOPE and open the door of POSSIBILITY to solving a problem or making your prospect’s life better.

If you’re looking for advertising that works well…ask an advertising rep for some references.  Talk to 5 or 10 business owners that use the ad medium you’re thinking about trying.  Ask them if it’s working.  Most advertising reps probably won’t get back to you because they won’t be able to find enough happy clients for you to talk to.

If you run a business in the Sioux Falls area…call me.  I can help you take you from where you are…to where you want to be.  Or at least discuss a game plan or strategy.  And I’ve got plenty of references for you.

Thanks!  Have a prosperous day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

605-940-7984

My work website: http://duanechristensen.townsquareinteractive.com/

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.

Why Radio?

/ Duane Christensen

What IS a radio advertisement?

I’d say that it’s kind of like a print ad or a billboard…brought to LIFE…and on steroids.

Radio is entertainment for listeners.  Some are actively listening…others have it on in the background.  It’s company.  People use radio as a companion.

How else can you effectively reach a large number of people over and over and over in such a way?  I can’t think of any.  TV isn’t like radio because people watch TV programs, not TV stations.  My TV habits are all over the place.  One show here, another there.  Different stations.  And they’re all on my DVR to watch whenever I want.

The key to effective advertising is getting your message to people repetitively.  And you can’t predict when they’ll need you or when they’ll be ready to buy.  That’s why it’s important to brand your business.  Branding isn’t just tattooing your business name on their brain.  It’s giving people a feeling or set of words to remember whenever they hear your name.

Branding can’t be done with print (it’s tough to do without sound).  And it’s pretty darn expensive to do it on TV (I’m not talking about small cable stations).  Sooooo, I’ll bring you back to radio.  Radio allows you to communicate with your prospect multiple times within a one-week period.  When you do that, you’re starting the branding process.

When radio is done right, I can’t think of a more cost-effective way to guide people towards your business instead of your competitor’s.  If you can…I’d consider working for that ad medium instead of radio.  But I don’t see anything out there yet that works better.  So, for now, I’ll be right here at Results Radio.

Have a great day!

Duane Christensen

Results Radio Townsquare Media – Sioux Falls

605-940-7984

My work website: http://duanechristensen.townsquareinteractive.com/

If you have questions about the cost of radio advertising, which radio stations would be a good fit, or how to get started attracting more customers, don’t be afraid to ask. I like to help good businesses take a bigger slice of the Sioux Falls market.