The best advertising headline would be if you could peek into your prospect’s brain…and see what they were thinking about…at that precise moment.
That sounds ridiculous, but it’s true. What if someone was thinking, “I really need to mow the lawn, but I’ll do it tomorrow”. Then, your headline would be, “You know you need to mow the lawn, but it can probably wait until tomorrow…” You just got the full attention of that one person. They’d listen to whatever you had to tell them. At least for a few seconds anyway.
But do you need to have a crystal ball or be a mind reader to write a good headline? No. You just need to know your customers. You need to communicate with them. Ask them what their fears are. Ask them what they love. Ask them what they do on the weekends. When you KNOW your customers…only then can you write an advertising headline to attract people just like them.
Do you need a formula to write a headline? No way. Just write from the heart. From your customer’s heart. The best radio advertising headline commands attention. Just make sure your headline…is NOT about you. It needs to be ALL about the person you’re trying to attract.
Have a great day!
Sioux Falls Radio Advertising blog
Results Radio – Townsquare Media Sioux Falls
For the Kindle edition of my book (and to learn more about great things to put into your ads) – click here Take A Bigger Slice